This international edition of How to Market Books covers every topic including, online marketing, direct mail, copy writing, viral marketing, and different sectors such as children's book and professional publishing.

Authors will benefit hugely from this practical book by seeing howeffective they can be at helping to promote their own books. AlisonBaverstock encourages authors to work with publishers but also explainshow to ’go it alone’ for authors ...

Getting your dream job in the arts is no mean feat these days. In this book, the author explores the world of museums and galleries, focusing on contemporary issues and current options for employment in this field. This down-to-earth guide will h...

New digital technology, falling production costs and a new type of company offering publishing services have contributed to self-publishing becoming a viable option for writers, rather than a poor second to finding a commercial publishing deal. ...

Careers in the media have always been popular, but publishing is particularly competitive, with thousands of graduatestrying to get a foot in the door. This targeted, practical guide isideal for anyone who wants to work in publishing, whether ont...

Many people feel they might have a book in them - but how do you know whether you have what it takes to be a writer, whether your writing is any good, what you should write about and whether you should dedicate proper time to begin your dream? Th...