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Jurgen Daum eBooks

Listing of eBooks for " Jurgen Daum"


Jurgen Daum eBooks

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Daum, Jurgen Intangible Assets and Value Creation

Intangible Assets and Value Creation

By: Jurgen Daum

Publisher: John Wiley & Sons
Pub. Date: 05/02/2003
Format: Adobe Encrypted (DRM)

Corporate success today is not based any more on production facilities and financial capital, but on invisible values - intangible assets - that include customer and business partner relationships, brands, ideas, and business processes, as wel...

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