You can’t spend too much time or effort on good hiring. The alternative is managing the wrong person for the job, which is far more difficult. A good hire rewards you every day you work with them. “Five Steps to Hiring Good People – An Over...

What would make your business more successful? Dave Donelson asked retailers, manufacturers, restaurant owners, service providers, and many others what they needed to take their companies to the next level. He also asked them to share the lessons ...

Family businesses confront the same problems faced by any small company—and then some. Squabbles over titles and responsibilities get confused with sibling rivalries while adapting to changing market conditions often conflicts with cherished tra...

If you’re in sales, you want to build new demand for your products and services, find more new customers, and develop closer, stronger relationships with your existing clients. Dave Donelson's system of Creative Selling will help you do all tho...

Dave Donelson has helped hundreds of small business owners and managers create advertising campaigns that attract new customers, build loyalty, and encourage repeat purchases. In The Dynamic Manager’s Guide To Advertising, he shows you how to i...

Dave Donelson makes selling a creative act. Following his system, you’ll create new demand for your products and services, find more new customers, and develop closer, stronger relationships with your existing clients. All the basic techniques ...

Advertising can help build your sales, but only if you follow the five rules outlined in this do-it-yourself manual for small business owners and managers. “Your Customers, Bert and Bertha” explains how to identify your best customer and bu...

Businesses that thrive-and the managers who run them-have one thing in common: they make their decisions based on meeting their customers' needs. They are good marketers. Dave Donelson distills the experiences of hundreds of such business owners-a...

To overcome objections, be an ally to your customers, not their adversary. Don’t try to prove them wrong for refusing to buy your product, create a way for them to buy it. Don’t demonstrate their ignorance, educate them so they can make better...

Some of us fight change and some of us embrace it, but we all have to deal with it. This handbook covers a variety of management techniques to manage change while maximizing profits. “Change Is In The Air Everywhere” explores the many changes...