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Susan Tyler Eastman eBooks

Listing of eBooks for " Susan Tyler Eastman"


Susan Tyler Eastman eBooks

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Eastman, Susan Tyler Research in Media Promotion

Research in Media Promotion

By: Susan Tyler Eastman

Publisher: Taylor & Francis
Pub. Date: 08/01/2000
Format: Adobe Encrypted (DRM)

Eastman has assembled this exemplary volume to spotlight media promotion and to examine current research on the promotion of television and radio programs. The studies included here explore various types of promotion and use widely differing metho...

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