Market more successfully-with thousands of powerful, persuasive words. This reference is for anyone who needs to write effective marketing copy-for ads, catalogs, brochures, letters, press releases, displays, fundraising materials, and more. With...

Write it off, work it out, get it done. An eminently practical guide to getting unblocked and writing again, The Pocket Idiot's Guide™ to Beating Writer's Block includes dozens and dozens of tips, exercises, prompts, and more that wil...