On the Internet, if you’re not read, you’re dead. Written by an internationally-acclaimed specialist in this field, Killer Web Content gives you the strategies and practical techniques you need to get the very best out of your Web con...

The Stranger’s Long Neck is a practical guide for any manager wishing to improve their organisation’s online performance. Web content specialist, Gerry McGovern, explains that all websites have a small set of tasks, or ’long neck...