This Element is an excerpt from Predictable Magic: Unleash the Power of Design Strategy to Transform Your Business (9780137023486) by Deepa Prahalad and Ravi Sawhney. Available in print and digital formats. The #1 secret to building powerful ...

This Element is an excerpt from Predictable Magic: Unleash the Power of Design Strategy to Transform Your Business (9780137023486) by Deepa Prahalad and Ravi Sawhney. Available in print and digital formats. Use ""experience mapping"" to creat...

“By putting the empowerment of people at the center of strategy creation, Predictable Magic is as much a book about values and leadership as it is about design. It can help executives find meaning and value in their work as they create me...