Protocols exist in the field of user experience, but in light of the challenges faced by globalization, you must now incorporate new methodologies and best practices to analyze, test, design, and evaluate products that take into account a multina...

We all tell stories. It's one of the most natural ways to share information, as old as the human race. This book is not about a new technique, but how to use something we already know in a new way. Stories help us gather and communicate user resea...