Anyone who wants to do business in China must understand its customs, people, and culture. Just because its economy is exploding doesn't mean that anyone can go there and make a fortune. In fact, business practices are still deeply rooted in ancie...

Winning in China requires time, commitment, and knowledge. Conducting business as usual is not how to accomplish objectives. Authors Alan Refkin and Scott D. Cray enjoy success conducting business in China because they know that the rules there...