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Gonca Telli Yamamoto eBooks

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Gonca Telli Yamamoto eBooks

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Yamamoto, Gonca Telli Mobilized Marketing and the Consumer: Technological Developments and Challenges

Mobilized Marketing and the Consumer: Technological Developments and Challenges

By: Gonca Telli Yamamoto

Publisher: IGI Publishing
Pub. Date: 11/30/2009
Format: Adobe Encrypted (DRM)

In the last twenty years, the Internet and information technologies in general have evolved creating numerous changes and developments in regard to the circulation of information around the world. Mobilized Marketing and the Consumer: Technologic...

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