Get the latest tools and trends in web marketing with this new edition of a bestseller The rapidly changing landscape of web marketing requires those in the field to quickly adopt new technologies as they emerge. This updated edition provides th...

This updated edition reflects the rapid changes in online marketing topics such as effective Web site design, secure payment methods, Web promotion techniques, and building relationships with online customers. Dozens of worksheets help readers sha...

Be sure your business gets its share of social media buzz! Social media is how your customers communicate, and your business should be part of the conversation. This quick guide helps you plan, develop, and manage a social media marketing plan t...