From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of  persuading us to buy.   Marketing visionary Ma...

The most important assets of any business are intangible: its company name, brands, symbols, and slogans, and their underlying associations, perceived quality, name awareness, customer base, and proprietary resourc...

Is there a method to our madness when it comes to shopping? Hailed by the San Francisco Chronicle as "a Sherlock Holmes for retailers," author and research company CEO Paco Underhill answers with a definitive "ye...

Worldwide telecom spending was over $4 trillion in 2004, and virtually all 12 million businesses in the U.S. buy phone and other telecom services Our book shows people at small and medium-sized businesses how to make sense of telecom lingo and g...

SELECTED AS A 2008 BEST BUSINESS BOOK OF THE YEAR BY THE ECONOMIST The Net Generation Has Arrived. Are you ready for it? Chances are you know a person between the ages of 11 and 30. You've seen them doing five things at once: tex...

The hidden patterns behind the way we make decisions Several recent books, from Blink to Freakonomics to Predictably Irrational , have examined how people make choices. But none explain why different people have such different styles of decis...

Consumer.ology shines the light on consumer behavior and the key driver of that behavior,the subconscious mind. Using his unique AFECT approach, a set of five criteria to evaluate the reliability of any consumer insight, Graves asserts that it's t...

Get into the minds of consumers and increase your revenue! Want to better understand why consumers think and act the way they do? This practical guide gives you the tools to identify the influences that affect their purchasing behavior. It also ...

Ask a dozen talking heads about the course of action we should take to right the economy and you'll get thirteen different answers. But what if we possessed a handful of basic principles that could guide our decisions-both the personal ones about ...

Packed with practical advice on how to create kids' brands, including more than 50 previously unpublished case studies, BRANDchild proposes innovative ways of marketing to this young audience.