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Marketing - General eBooks
Social Marketing Superstars: Social Media Mystery to Mastery in 30 Days
By: Cydney O'Sullivan SharePub. Date: 05/01/2012 Category: Marketing - General eBooks
The internet changed the landscape for business with a boom and opened up a global marketplace like nothing before. The pace of change has been building with exponential momentum, the impact has hit, and the game has changed for businesses all over the world.
The Mobile Wave: How Mobile Intelligence Will Change Everything
By: Michael Saylor ShareIn the tradition of international bestsellers, Future Shock and Megatrends , Michael J. Saylor, CEO of MicroStrategy, brings The Mobile Wave , a ground-breaking analysis of the impact of mobile intelligence—the fifth wave of computer technology. ...
Maximizing LinkedIn for Sales and Social Media Marketing: An Unofficial, Practical Guide to Selling & Developing B2B Business On LinkedIn
By: Neal Schaffer ShareNeal Schaffer helped revolutionize the way professionals utilize LinkedIn with his award-winning book Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn. He now does the same to enlighten companies how to develop business on LinkedIn with Maximizing...
Get Up to Speed with Online Marketing: How to Use Websites, Blogs, Social Networking and Much More
By: Jon Reed ShareThis is the eBook version of the printed book. This book shows you how to get up to speed with online marketing and go where your market is so you can effectively promote your business on a limited budget. The book explains in a straightforward style all there is t...
Blind Spot: Why We Fail to See the Solution Right in Front of Us
By: Gordon Rugg ShareThe Voynich Manuscript has been considered to be the world's most mysterious book. Filled with strange illustrations and an unknown language, it challenged the world's top code-crackers for nearly a century. But in just four-and-a-half months, Dr. Gordon Ru...
The Art of War
By: Sun Tzu SharePub. Date: 06/02/2005 Category: Marketing - General eBooks
The ancient Chinese general Sun Tzu is universally recognized as the greatest military strategist in history, a master of warfare interpretation. This condensed version of his influential classic imparts the knowledge and skills to overcome every adversary in war,...
Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
By: Alexander Osterwalder , Yves Pigneur SharePub. Date: 07/23/2010 | Sales Rank: 2630
Category: Marketing - General eBooks
Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that w...
Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Sellin
By: Michael Port SharePub. Date: 04/27/2006 Category: Marketing - General eBooks
" Praise for Book Yourself Solid ""Lead generation and conversion is the heart of any marketing enterprise, and Michael Port's ingenious and practical system is among the best I've seen. Read this book and transform your business!"" —Michael E. Gerbe...
Contagious: Why Things Catch On
By: Jonah Berger ShareNew York Times bestseller W hat makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories ...
Fish!: A Remarkable Way to Boost Morale and Improve Results
By: Stephen C. Lundin ShareOver 5 Million Copies Sold Imagine a workplace where everyone chooses to bring energy, passion, and a positive attitude to the job every day. Imagine an environment in which people are truly connected to their work, to their colleagues, and to their customers. ...
No Cash? No Problem!: Learn How To Get Everything You Want in Business and Life, Without Using Cash
By: Dave Wagenvoord , Ali Pervez SharePub. Date: 01/01/2013 Category: Marketing - General eBooks
In today's economy, one of the biggest problems people have is that they don't have cash. Most people think that there are only three types of currency, cash, plastic and checks. But Barter is also a form of currency. You can trade you time for someone else's time. W...
Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World
By: Chuck Hemann , Ken Burbary ShareDistill 100%–Usable Max-Profit Knowledge from Your Digital Data. Do It Now! Why hasn’t all that data delivered a whopping competitive advantage? Because you’ve barely begun to use it, that’s why! Good news: neither have your competitors....
Poorly Made in China: An Insider's Account of the China Production Game
By: Paul Midler SharePub. Date: 12/03/2010 Category: Marketing - General eBooks
An insider reveals what can—and does—go wrong when companies shift production to China In this entertaining behind-the-scenes account, Paul Midler tells us all that is wrong with our effort to shift manufacturing to China. Now updated and expanded, Poorl...
Going Social: Excite Customers, Generate Buzz, and Energize Your Brand with the Power of Social Media
By: Jeremy Goldman SharePowerful lessons from the frontlines of social media marketing.
Be a Direct Selling Superstar: Achieve Financial Freedom for Yourself and Others as a Direct Sales Leader
By: Mary Christensen ShareAs a direct sales leader, you get what you want by helping your team get what they want.
Essentials of Supply Chain Management
By: Michael H. Hugos SharePub. Date: 02/25/2003 Category: Marketing - General eBooks
Streamlining supply chain efficiency to maximize profitability This practical guide describes how the supply chain operates and discusses the issues and techniques that are relevant for companies seeking to improve the management of their supply chains. Organized usi...
The Travels of a T-Shirt in the Global Economy: An Economist Examines the Markets, Power, and Politics of World Trade
By: Pietra Rivoli SharePub. Date: 04/01/2005 Category: Marketing - General eBooks
Praise for THE TRAVELS OF A T-SHIRT IN THE GLOBAL ECONOMY "Engrossing . . . (Rivoli) goes wherever the T-shirt goes, and there are surprises around every corner . . . full of memorable characters and vivid scenes." — Time "An engaging and illuminating sag...
Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know
By: Mark Jeffery SharePub. Date: 01/29/2010 Category: Marketing - General eBooks
NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight marketing budgets, no organization can continue to spend on marke...
POP!: Create the Perfect Pitch, Title, and Tagline for Anything
By: Sam Horn ShareWhy do some ideas break out and others fade away? What causes people to become so excited about a product that they can?t wait to tell their friends? How can an idea be communicated so that it catches fire in people?s imaginations? Popular author, consultant, and w...
The Behavioral Foundations of Public Policy
SharePub. Date: 01/10/2013 Category: Marketing - General eBooks
In recent years, remarkable progress has been made in behavioral research on a wide variety of topics, from behavioral finance, labor contracts, philanthropy, and the analysis of savings and poverty, to eyewitness identification and sentencing decisions, racism, sex...





















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