Some said she was an elegant seductress. Others swore she was an incestuous murderess. It didn’t matter what they called her. She was the most dangerous and sought-after woman in all of Rome. She was Lucrezia Borgia.   Born into Rome&...

Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes the skeptics and cy...

LinkedIn, with its near 100 million members, is arguably the most popular and unique professional social networking site worldwide. With the ability to create profiles, post resumes, develop relationships, find jobs, and join communities of like-m...

Economics has failed us . . . but there is life after growth!

Facilities Design covers modeling and analysis of the design, layout and location of facilities. It also covers design and analysis of materials handling.

From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of  persuading us to buy.   Marketing visionary Ma...

How did salesforce.com grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he an...

The results of marketing research can inform marketing decisions such as in concept/product testing, market segmentation, competitive analysis, customer satisfaction studies, etc. and illustrates the need for measurement. The book summarizes al...

Retired reporter Henrietta O'Dwyer Collins--better known as ""Henrie O""--is called in by an old lover, arrogant media tycoon Chase Prescott, to investigate a murder plot against him.

Since the first edition of this landmark book was published in 1962, Everett Rogers's name has become "virtually synonymous with the study of diffusion of innovations," according to Choice. The second and third edi...