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Marketing - General eBooks

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O'Sullivan, Cydney Social Marketing Superstars: Social Media Mystery to Mastery in 30 Days

Social Marketing Superstars: Social Media Mystery to Mastery in 30 Days

By: Cydney O'Sullivan Share 
Publisher: Morgan James Publishing - ePub (DRM)
Pub. Date: 05/01/2012 Category: Marketing - General eBooks

The internet changed the landscape for business with a boom and opened up a global marketplace like nothing before. The pace of change has been building with exponential momentum, the impact has hit, and the game has changed for businesses all over the world.

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Saylor, Michael The Mobile Wave: How Mobile Intelligence Will Change Everything

The Mobile Wave: How Mobile Intelligence Will Change Everything

By: Michael Saylor Share 
Publisher: Vanguard Press - ePub (DRM)
Pub. Date: 06/26/2012 Category: Marketing - General eBooks

In the tradition of international bestsellers, Future Shock and Megatrends , Michael J. Saylor, CEO of MicroStrategy, brings The Mobile Wave , a ground-breaking analysis of the impact of mobile intelligence—the fifth wave of computer technology.   ...

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Schaffer, Neal Maximizing LinkedIn for Sales and Social Media Marketing: An Unofficial, Practical Guide to Selling & Developing B2B Business On LinkedIn

Maximizing LinkedIn for Sales and Social Media Marketing: An Unofficial, Practical Guide to Selling & Developing B2B Business On LinkedIn

By: Neal Schaffer Share 
Publisher: eBookIt.com - ePub (DRM)
Pub. Date: 09/06/2012 Category: Marketing - General eBooks

Neal Schaffer helped revolutionize the way professionals utilize LinkedIn with his award-winning book Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn. He now does the same to enlighten companies how to develop business on LinkedIn with Maximizing...

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Reed, Jon Get Up to Speed with Online Marketing: How to Use Websites, Blogs, Social Networking and Much More

Get Up to Speed with Online Marketing: How to Use Websites, Blogs, Social Networking and Much More

By: Jon Reed Share 
Publisher: FT Press - ePub (DRM)
Pub. Date: 06/11/2012 Category: Marketing - General eBooks

This is the eBook version of the printed book. This book shows you how to get up to speed with online marketing and go where your market is so you can effectively promote your business on a limited budget. The book explains in a straightforward style all there is t...

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Rugg, Gordon Blind Spot: Why We Fail to See the Solution Right in Front of Us

Blind Spot: Why We Fail to See the Solution Right in Front of Us

By: Gordon Rugg Share 
Publisher: HarperCollins - ePub (DRM)
Pub. Date: 04/30/2013 Category: Marketing - General eBooks

The Voynich Manuscript has been considered to be the world's most mysterious book. Filled with strange illustrations and an unknown language, it challenged the world's top code-crackers for nearly a century. But in just four-and-a-half months, Dr. Gordon Ru...

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Tzu, Sun The Art of War

The Art of War

By: Sun Tzu Share 
Publisher: Editorial Benei Noaj - Adobe (DRM)
Pub. Date: 06/02/2005 Category: Marketing - General eBooks

The ancient Chinese general Sun Tzu is universally recognized as the greatest military strategist in history, a master of warfare interpretation. This condensed version of his influential classic imparts the knowledge and skills to overcome every adversary in war,...

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Osterwalder, Alexander Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers

Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers

By: Alexander Osterwalder , Yves Pigneur Share 
Publisher: John Wiley & Sons - ePub (DRM)
Pub. Date: 07/23/2010 | Sales Rank: 2630
Category: Marketing - General eBooks

Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that w...

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Port, Michael Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Sellin

Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Sellin

By: Michael Port Share 
Publisher: John Wiley & Sons - Adobe (DRM)
Pub. Date: 04/27/2006 Category: Marketing - General eBooks

" Praise for Book Yourself Solid ""Lead generation and conversion is the heart of any marketing enterprise, and Michael Port's ingenious and practical system is among the best I've seen. Read this book and transform your business!"" —Michael E. Gerbe...

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Berger, Jonah Contagious: Why Things Catch On

Contagious: Why Things Catch On

By: Jonah Berger Share 
Publisher: Simon & Schuster - ePub (DRM)
Pub. Date: 03/05/2013 Category: Marketing - General eBooks

New York Times bestseller W hat makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories ...

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Lundin, Stephen C. Fish!: A Remarkable Way to Boost Morale and Improve Results

Fish!: A Remarkable Way to Boost Morale and Improve Results

By: Stephen C. Lundin Share 
Publisher: HarperCollins - ePub (DRM)
Pub. Date: 05/11/2009 Category: Marketing - General eBooks

Over 5 Million Copies Sold Imagine a workplace where everyone chooses to bring energy, passion, and a positive attitude to the job every day. Imagine an environment in which people are truly connected to their work, to their colleagues, and to their customers. ...

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Wagenvoord, Dave No Cash? No Problem!: Learn How To Get Everything You Want in Business and Life, Without Using Cash Read Excerpt

No Cash? No Problem!: Learn How To Get Everything You Want in Business and Life, Without Using Cash

By: Dave Wagenvoord , Ali Pervez Share 
Publisher: Morgan James Publishing - ePub (DRM)
Pub. Date: 01/01/2013 Category: Marketing - General eBooks

In today's economy, one of the biggest problems people have is that they don't have cash. Most people think that there are only three types of currency, cash, plastic and checks. But Barter is also a form of currency. You can trade you time for someone else's time. W...

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Hemann, Chuck Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World

Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World

By: Chuck Hemann , Ken Burbary Share 
Publisher: QUE - ePub (DRM)
Pub. Date: 04/30/2013 Category: Marketing - General eBooks

Distill 100%–Usable Max-Profit Knowledge from Your Digital Data. Do It Now! Why hasn’t all that data delivered a whopping competitive advantage? Because you’ve barely begun to use it, that’s why! Good news: neither have your competitors....

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Midler, Paul Poorly Made in China: An Insider's Account of the China Production Game Read Excerpt

Poorly Made in China: An Insider's Account of the China Production Game

By: Paul Midler Share 
Publisher: John Wiley & Sons - ePub (DRM)
Pub. Date: 12/03/2010 Category: Marketing - General eBooks

An insider reveals what can—and does—go wrong when companies shift production to China In this entertaining behind-the-scenes account, Paul Midler tells us all that is wrong with our effort to shift manufacturing to China. Now updated and expanded, Poorl...

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Goldman, Jeremy Going Social: Excite Customers, Generate Buzz, and Energize Your Brand with the Power of Social Media Read Excerpt

Going Social: Excite Customers, Generate Buzz, and Energize Your Brand with the Power of Social Media

By: Jeremy Goldman Share 
Publisher: Amacom - ePub (DRM)
Pub. Date: 10/01/2012 Category: Marketing - General eBooks

Powerful lessons from the frontlines of social media marketing.

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Christensen, Mary Be a Direct Selling Superstar: Achieve Financial Freedom for Yourself and Others as a Direct Sales Leader Read Excerpt

Be a Direct Selling Superstar: Achieve Financial Freedom for Yourself and Others as a Direct Sales Leader

By: Mary Christensen Share 
Publisher: Amacom - ePub (DRM)
Pub. Date: 02/25/2013 Category: Marketing - General eBooks

As a direct sales leader, you get what you want by helping your team get what they want.

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Hugos, Michael H. Essentials of Supply Chain Management Read Excerpt

Essentials of Supply Chain Management

By: Michael H. Hugos Share 
Publisher: John Wiley & Sons - Adobe (DRM)
Pub. Date: 02/25/2003 Category: Marketing - General eBooks

Streamlining supply chain efficiency to maximize profitability This practical guide describes how the supply chain operates and discusses the issues and techniques that are relevant for companies seeking to improve the management of their supply chains. Organized usi...

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Rivoli, Pietra The Travels of a T-Shirt in the Global Economy: An Economist Examines the Markets, Power, and Politics of World Trade Read Excerpt

The Travels of a T-Shirt in the Global Economy: An Economist Examines the Markets, Power, and Politics of World Trade

By: Pietra Rivoli Share 
Publisher: John Wiley & Sons - Adobe (DRM)
Pub. Date: 04/01/2005 Category: Marketing - General eBooks

Praise for THE TRAVELS OF A T-SHIRT IN THE GLOBAL ECONOMY "Engrossing . . . (Rivoli) goes wherever the T-shirt goes, and there are surprises around every corner . . . full of memorable characters and vivid scenes." — Time "An engaging and illuminating sag...

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Jeffery, Mark Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know Read Excerpt

Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know

By: Mark Jeffery Share 
Publisher: John Wiley & Sons - ePub (DRM)
Pub. Date: 01/29/2010 Category: Marketing - General eBooks

NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight marketing budgets, no organization can continue to spend on marke...

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Horn, Sam POP!: Create the Perfect Pitch, Title, and Tagline for Anything

POP!: Create the Perfect Pitch, Title, and Tagline for Anything

By: Sam Horn Share 
Publisher: Penguin - ePub (DRM)
Pub. Date: 09/05/2006 Category: Marketing - General eBooks

Why do some ideas break out and others fade away? What causes people to become so excited about a product that they can?t wait to tell their friends? How can an idea be communicated so that it catches fire in people?s imaginations? Popular author, consultant, and w...

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 The Behavioral Foundations of Public Policy Read Excerpt

The Behavioral Foundations of Public Policy

Share 
Publisher: Princeton University Press - Adobe (DRM)
Pub. Date: 01/10/2013 Category: Marketing - General eBooks

In recent years, remarkable progress has been made in behavioral research on a wide variety of topics, from behavioral finance, labor contracts, philanthropy, and the analysis of savings and poverty, to eyewitness identification and sentencing decisions, racism, sex...

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