The leading email marketing firm shows you how to create high-impact, low-cost campaigns Email marketing is an incredibly cost-effective way to establish and build relationships that drive business success. But, it can also be a challenge becaus...

The secret to successful word-of-mouthmarketing on the social web is easy: BE LIKEABLE. A friend’s recommendation is more powerful than any advertisement. In the world of Facebook,Twitter, and beyond, that recommendation can travel farth...

Reader Review: Excellent training book! I recomended it to collegeages! Super!

Drawing on extensive research and interviews with frontline Southwest employees, managers, and senior executivesB-B-The Southwest Airlines Way explains how Southwest's relationship-based performance principles can be adopted by managers in any ind...

Whether you’re a novice or a seasoned retail entrepreneur, Retail Business Kit For Dummies shows you how to start and run your business in today’s retail marketplace—from your original dream and the day-to-day operation to esta...

Combining a sophisticated historical and theoretical analysis of the shipping industry with a practical explanation of all aspects of the shipping industry, this third edition is essential reading for students and professionals with an interest in...

The unparalleled guide to successfully buying and selling on eBay, fully revised and updated eBay is the world's #1 shopping and selling site, where millions find bargains and make money with their own sales. Marsha Collier is the #1 eBay expert...

This book deals with the implications of electric power deregulation that is causing the restructuring of the largest commodity market in the United States. It presents background information on deregulation, provides insight into new trends in po...

Prime brokerage is booming .As their hedge fund clients cast their net over a wider geographical area in search of superior returns by opening offices in new territories , prime brokers are forced to broaden their service offerings. At the same ti...

"Channel management has become one of the most important components of a firm's competitive strategy, with mistakes often costing companies millions--and channel managers their careers. The Manager's Guide to Distribution Channels provides manager...