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Industries - Media & Communications Industries eBooks
Ground Wars
By: Rasmus Kleis Nielsen SharePub. Date: 02/05/2012 Category: Industries - Media & Communications Industries eBooks
Political campaigns today are won or lost in the so-called ground war--the strategic deployment of teams of staffers, volunteers, and paid part-timers who work the phones and canvass block by block, house by house, voter by voter. Ground Wars provides an in-depth ...
Cable Cowboy: John Malone and the Rise of the Modern Cable Business
By: Mark Robichaux SharePub. Date: 11/14/2002 Category: Industries - Media & Communications Industries eBooks
An inside look at a cable titan and his industry John Malone, hailed as one of the great unsung heroes of our age by some and reviled by others as a ruthless robber baron, is revealed as a bit of both in Cable Cowboy. For more than twenty-five years, Malone has domin...
And Baby Makes Three
By: John Ph.D. Gottman , Julie Schwartz Gottman SharePub. Date: 01/09/2007 Category: Industries - Media & Communications Industries eBooks
Having a baby is a joyous experience, but even the best relationships are strained during the transition from duo to trio. Lack of sleep, never-ending housework, and new fiscal concerns often lead to conflict, disappointment, and hurt feelings. In And Baby Makes Thre...
Telecommunications Cost Management
By: S. C. Strother SharePub. Date: 02/28/2002 Category: Industries - Media & Communications Industries eBooks
Here's a practical cost management guide to the complex world of voice, data and wireless telecommunications for the non-technical business professional. Examining the complex, highly technical telecommunications industry from an insider's point of view, it sifts thr...
Broadbandits: Inside the $750 Billion Telecom Heist
By: Om Malik SharePub. Date: 07/21/2003 Category: Industries - Media & Communications Industries eBooks
Investigating the financial fraud and misguided power plays that brought down the telecom industry Once the foundation of the Dow and NASDAQ, the telecom industry has eaten up more capital than any other industry in recent history and has nothing to show for it. Toda...
Wired-A Romance
By: Gary Wolf , Tom Brokaw SharePub. Date: 07/08/2003 Category: Industries - Media & Communications Industries eBooks
The Electric Kool-Aid Acid Test for our own age, the story of a dreamer who turned American media upside down—and suffered the consequences Louis Rossetto had no money, no home, no job. Five years later he owned the hottest magazine in America and was pois...
MMS: Technologies, Usage and Business Models
By: Daniel Ralph , Paul Graham SharePub. Date: 04/21/2004 Category: Industries - Media & Communications Industries eBooks
MMS has evolved from the huge popularity of the SMS text service for GSM networks. It is a departure from the transport mechanism used for SMS (which is based on the GSM signalling channels) to the use of IP to transport messages within the MMS network. To this end M...
The Billion Dollar BET: Robert Johnson and the Inside Story of Black Entertainment Television
By: Brett Pulley SharePub. Date: 04/12/2004 Category: Industries - Media & Communications Industries eBooks
Praise for The Billion Dollar BET "In a gripping narrative that is both inspirational and cautionary, Brett Pulley tells us how Robert Johnson built Black Entertainment Television into a billion-dollar media empire. In a remarkable feat of reporting, without Johnson...
Entertainment Marketing Revolution, The: Bringing the Moguls, the Media, and the Magic to the World
By: Al Lieberman , Pat Esgate SharePub. Date: 11/15/2006 Category: Industries - Media & Communications Industries eBooks
Entertainment is now a $500 billion industry that reaches into every corner of human life. The Entertainment Marketing Revolution: Bringing the Moguls, the Media, and the Magic to the World profiles that industry, from film to print, music to theme parks—and ...
Information and Communication Technologies and Broad-Based Development: A Partial Review of the Evidence
By: Jeremy Grace SharePub. Date: 12/22/2003 Category: Industries - Media & Communications Industries eBooks
Information and Communication Technologies and Broad-Based Development: A Partial Review of the Evidence is part of the World Bank Working Paper series. These papers are published to communicate the results of the Bank's ongoing research and to stimulate public discu...
A Concise Handbook of Movie Industry Economics
SharePub. Date: 04/30/2005 Category: Industries - Media & Communications Industries eBooks
This short handbook collects essays on all aspects of the motion picture industry by leading authorities in political economy, economics, accounting, finance, and marketing. In addition to bringing the reader an up-to-date perspective on what is known and what has be...
The Economics of Mobile Telecommunications
By: Harald Gruber SharePub. Date: 05/31/2005 Category: Industries - Media & Communications Industries eBooks
The mobile telecommunications industry is one of the most rapidly growing sectors around the world. This book offers a comprehensive economic analysis of the main determinants of growth in the industry. Harald Gruber demonstrates the importance of competitive entry a...
No Static at All
By: Don Tanner SharePub. Date: 10/24/2005 Category: Industries - Media & Communications Industries eBooks
What is it about popular music that makes it so pervasive in our society, influences our emotions, can make us tear up or want to dance? For author Don Tanner, that music has always been as vital as breathing-signed, sealed, delivered most effectively and influential...
History of Wireless
By: Tapan K. Sarkar , Robert Mailloux SharePub. Date: 01/30/2006 Category: Industries - Media & Communications Industries eBooks
Important new insights into how various components and systems evolved Premised on the idea that one cannot know a science without knowing its history, History of Wireless offers a lively new treatment that introduces previously unacknowledged pioneers and develo...
The Mobile Multimedia Business: Requirements and Solutions
By: Bernd Eylert SharePub. Date: 02/03/2006 Category: Industries - Media & Communications Industries eBooks
As the wireless world opens up, this book explores the evolving role of multimedia and UMTS technology in the mobile communications sector. The author draws on his extensive experience in the field to provide an approach that will appeal to academia and industry alik...
Do-It-YourSelf-Publishing
By: Diane Lau SharePub. Date: 05/02/2006 Category: Industries - Media & Communications Industries eBooks
If you're frustrated with your lack of success finding a publisher...if you've looked into companies that will publish your book for you and been appalled at what they charge...if you wish you better understood what the new printing and ebook technologies meant in te...
WiMAX in 50 Pages
By: Frank Ohrtman SharePub. Date: 04/14/2006 Category: Industries - Media & Communications Industries eBooks
WiMAX is a wireless technology that potentially replaces all forms of telecommunications access. It can replace the telephone company's copper wires to a home or business. It can replace the cable TV company's coaxial cable to the home. It can replace the cell phone ...
Eldest (Limited Edition)
By: Christopher Paolini , Pamela Silin-Palmer SharePub. Date: 09/26/2006 Category: Industries - Media & Communications Industries eBooks
Reader Review: Eldest was not as good as the first book, Eragon, in The Inheritance Cycle, it switched between characters too often and was too slow for my taste. Don't misunderstand though, it was a great book and a perfect bridge to Brisingr. But, it was definitely lacking.
The Economics of Information Technology
By: Hal R. Varian , Joseph Farrell SharePub. Date: 12/23/2004 Category: Industries - Media & Communications Industries eBooks
The Economics of Information Technology is a concise and accessible review of some of the important economic factors affecting information technology industries. These industries are characterized by high fixed costs and low marginal costs of production, large switch...
The Cleaner
By: Brett Battles , David Parkins SharePub. Date: 06/26/2007 Category: Industries - Media & Communications Industries eBooks
Meet Jonathan Quinn: a freelance operative with a take-no-prisoners style and the heart of a loner. His job? Professional “cleaner.” Nothing too violent, just disposing of bodies, doing a little cleanup if necessary. But in Brett Battles’s elec...





















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