Richmond, VA PRWEB November 23, 2004 -- Diesel eBooks There are presently 51.1 million romance readers in North America; a sharp rise from 41.1 in 1998*. This growth has spawned many online publications, bulletin boards, and review sites geared towards romance readers and is now fueling ebook sales. "More than one-half of all paperback fiction books sold are romance novels. We've seen this translate with the popularity of our website. Obviously this also affects the world of digital content." commented Laurie Gold, columnist and Publisher of the webzine All about Romance. Witness the grand opening in November of Diesel eBooks, a new ebook seller keen on courting the romantic genre. In romantic fiction, a love story is the main focus of the plot, which has an emotionally satisfying or happy ending as a result.

L. Scott Redford, President of the new Diesel eBooks, states, Romance is divided by sub-genres like Gothic, Regency, and Contemporary and were trying to make it easier for the buyer by structuring our inventory and site architecture along those lines. We knew going in Romance was a robust market, but weve been surprised at the strong demand. Theyre running about half our sales". Motivation for purchasing romance ebooks vary from convenience to privacy to cost. Falene Masso, a Diesel eBook customer from Stillwater, Oklahoma comments, Time is a factor with ebooks. You see it, you like it, you buy it all without leaving home. And theyre less expensive than paperbacks, which is a consideration for a voracious reader like me. Also, you get privacy when choosing to read a romantic ebook. The book title does not display on the back of a computer or palm reader." Considering the growing prevalence of handheld devices and the expected surge of tablet PCs, Redford is betting that interest in Romance ebooks will only grow going forward.

All About Romance www.allaboutromance.com, created in 1997 by Laurie Gold, is a webzine for lovers of romance novels, providing nearly 6,000 pages of original content in the way of provocative commentary, reviews, interviews, and more. The site also features five message boards and two discussion lists for continual interactivity and just underwent a major redesign, including the creation of a powerful database for their 5,000+ reviews.

The Diesel Mobipocket Gratis Collection includes Sense and Sensibility, Peter Pan, David Copperfield and other classic titles that are traditionally hard to find in Mobipocket.

Diesel eBooks offers over 60,000 popular, professional and academic titles in multiple, secure formats including Microsoft, Adobe, Mobipocket and Palm eReader. Visitors can make their selection faster using 40 categories and 2,000 sub-categories in genres including, mystery & suspense, romance, Harlequin, science fiction, business, computer and programming.