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Press Release

Diesel eBooks Introduces First Cyber eBook Bundle to Kindle Price Conscious eBook Buyers

Contact: L. Scott Redford
Phone: (804) 201-4160

FOR IMMEDIATE RELEASE
9 AM EDT, March 18, 2009

An industry first, Diesel eBooks is offering over 400 exclusive cyber ebook bundles. Cyber bundle technology essentially "shrink wraps" up to six digital ebook files by series, theme, characters, time period or author resulting in enhanced customer convenience and cost-savings.

Richmond, VA (PRWEB) March 18, 2009 -- An industry first, Diesel eBooks (www.diesel-ebooks.com) is offering over 400 exclusive cyber ebook bundles. Cyber bundle technology essentially "shrink wraps" up to six digital ebook files by series, theme, characters, time period or author resulting in enhanced customer convenience and cost-savings. The "Oversexed Vampire Bundle" - three vampire romance ebooks from HarperCollins, Harlequin Silhouette and Samhain Publishing is just one example (www.diesel-ebooks.com/cgi-bin/category/FIC027001/Romance-ebooks.html).

"Diesel has done a great job of responding to the romance community," said Aideen O'Leary-Chung, Manager of Digital Commerce for Harlequin Enterprises, Toronto. "The creation of bundles that cross imprints, or collect fan favorites, is a real innovation for the publishing industry, one that has been made possible by ebooks. Letting romance readers into the mix to create custom bundles is a logical step for e-commerce." L. Scott Redford, Diesel eBooks president, states, "We saw the popularity of the Harlequin Romance production bundles and wanted to extend that capability across our entire inventory." Adds Jane Litte at the popular Romance review site Dear Author (www.dearauthor.com), "ebook buyers are voracious readers. As a result, cost and convenience are critical features. I love the idea of bundles and so do many readers, allowing us to sample authors and build our libraries at a lower cost."

Customers are also invited via the website to submit ideas for creating future bundles. Already some of the top selling bundles were from ideas submitted by customers. Publishers currently offer retailers production bundles (a single book created to contain several books), but these are limited to titles from that publisher.