If you notice any site errors or have an idea for our eBook store, we'd love to hear it no matter how small.
Your first time?
We recommend you download one of our test eBooks to make sure you have the right settings on your computer.
You have great internet customer service, thank you so much!
I will definitely use your ebook store again in the future.
R. Amslinger Gunzenhausen, Germany
Entrepreneur Launches Diesel
eBooks
Publishers Weekly
by Calvin Reid -- 11/8/2004
L. Scott Redford, the founder of a new online
e-bookstore called Diesel eBooks, is betting that a combination of low
business overhead and low consumer prices will make his venture
competitive with established e-book retailers like Amazon.com and
Fictionwise.com.
Redford is a former marketing and sales
director at Sprint PCS who was laid off. Four months ago, he put his
expertise in marketing and mobile technology to work and launched an
e-book retail site focusing on romance novels. He quickly decided to
relaunch (and rename) the site as a general e-book retailer after deciding
he could market and sell e-books effectively in a broad range of
categories.
Based in Richmond, Va., Diesel eBooks
(www.diesel-ebooks.com) offers 50,000 e-book titles available in MS
Reader, Adobe e-book reader and Palm eReader formats. Redford put up all
the money to start the business. He told PW the site was launched with the
help of "two key working relationships"—e-publishing vendor Lightning Source and Heavy Metal, a
Boston-based Web developer experienced in building backend e-commerce
infrastructures for selling and downloading digital
content.
Diesel eBooks has been designed to be as
automated as possible, and Redford claims the site's low overhead gives
him an advantage over better capitalized competitors. Indeed, Diesel
eBooks' titles are often priced lower than those at Amazon. The site
offers 22 fiction categories and 30 nonfiction categories, as well as
numerous subcategories, to help consumers find titles easily. Redford is
working with companies like Overture to make sure his books show up in
keyword searches on Google and other search engines. "I didn't want a heavy overhead," said Redford, "so
I've built this thing to run itself."
