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Home > Business & Economics > Marketing - Advertising/PR > Advertising & Promotion

Showing 1-25 of 172 in "Advertising & Promotion ebooks"

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Crossing the Chasm

by Moore, Geoffrey A

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Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting- ...more on ebook "Crossing the Chasm..."

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Customer Centered Selling: Eight Steps To Success From The Worlds Best Sales Force

by Jolles, Robert L.

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"Customer Centered Selling" teaches you the secret of the world-famous Xerox sales training program. For almost two decades, tens of thousands of salespeople ...more on ebook "Customer Centered Selling: Eight St..."

Brand Warfare: 10 Rules for Building a Killer Brand

by D'Alessandro, Owens

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In Brand Warfare, much-quoted maverick David D'Alessandro provides the secrets to his winning brand strategy that anyone in business can use to become a brand ...more on ebook "Brand Warfare: 10 Rules for Buildin..."

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Arming America: The Origins of a National Gun Culture

by Bellesiles, Michael

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Michael A. Bellesiles' Arming America is a stunning and seminal book that challenges everything we've previously been taught about America's history with guns. ...more on ebook "Arming America: The Origins of a Na..."

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Counterintuitive Marketing: How Great Results Come from Uncommon Sense

by Clancy, Kevin J.

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More and more companies are discovering that while it is possible to increase profits by cutting costs, it is not possible to downsize a business and still grow ...more on ebook "Counterintuitive Marketing: How Gre..."

Always On : Advertising, Marketing, and Media in an Era of Consumer Control

by Vollmer, Christopher / Precourt, Geoffrey

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We stand at the beginning of a ...more on ebook "Always On : Advertising, Marketing,..."

Auditing Markets, Products, and Marketing Plans

by Parmerlee, David

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Auditing Marketing, Products and Marketing Plans is step- and action-oriented, perfect for beginning marketers, students of marketing, small business owners, ...more on ebook "Auditing Markets, Products, and Mar..."

Beating the Deal Killers

by Giglio, Steven A.

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Selling is tough, and what can go wrong often will. Successful salespeople know they must prepare themselves for every potential deal-killer. Beating the Deal- ...more on ebook "Beating the Deal Killers..."