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Home > Business & Economics > Marketing - Advertising/PR > Advertising & Promotion

Showing 1-25 of 172 in "Advertising & Promotion ebooks"

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Crossing the Chasm

by Moore, Geoffrey A

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Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting- ...more on ebook "Crossing the Chasm..."

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Kotler on Marketing: How to Create, Win, and Dominate Markets

by Kotler, Philip

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Philip Kotler's name is synonymous with marketing. His textbooks have sold more than 3 million copies in 20 languages and are read as the marketing gospel in 58 ...more on ebook "Kotler on Marketing: How to Create,..."

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The Tipping Point: How Little Things Can Make a Big Difference

by Gladwell, Malcolm

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Why did crime in New York drop so suddenly in the mid-90s? How does an unknown novelist end up a bestselling author? Why is teenage smoking out of control, when ...more on ebook "The Tipping Point: How Little Thing..."

Hug Your Customers: The Proven Way to Personalize Sales and Achieve Astounding Results

by Mitchell, Jack

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HUG YOUR CUSTOMERS is about customer service and how Jack Mitchell has practiced it by extending "hugs" - unexpected extras, from knowing each customers name, ...more on ebook "Hug Your Customers: The Proven Way ..."

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Diffusion of Innovations, 5th Edition

by Rogers, Everett M.

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"Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas. It has sold 30,000 copies in each edition and will continue to ...more on ebook "Diffusion of Innovations, 5th Editi..."

The Auction App: How Companies Tap the Power of Online Auctions to Maximize Revenue Growth

by Harden, Leland

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"From liquidating excess inventory to B2B materials procurement, corporate America has discovered online auctions as a catalyst for redefining old supply-chain ...more on ebook "The Auction App: How Companies Tap ..."

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Gendersell: How to Sell to the Opposite Sex

by Tingley, Judith C.

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Books like John Gray's Men Are from Mars and Women Are from Venus and Deborah Tannen's You Just Don't Understand have illuminated the ways that psychological ...more on ebook "Gendersell: How to Sell to the Oppo..."

Marketing to Win More Business - The Easy Step by Step Guide

by Rowson, Pauline

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Every organisation needs customers. In order to grow and survive you need to actively market your business, its services and products. And even if you are ...more on ebook "Marketing to Win More Business - Th..."

The Language of Advertising

by Goddard, Angela

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This accessible satellite textbook is unique in offering students hands-on practical experience of textual analysis focused on Advertising. It includes ...more on ebook "The Language of Advertising..."

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Selling the Wheel: Choosing the Best Way to Sell for You, Your Company, and Your Customers

by Cox, Jeff

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The coauthor of the bestselling business novels "Zapp!" and "The Goal" uses an entertaining parable of inventing and selling the wheel to convey key insights ...more on ebook "Selling the Wheel: Choosing the Bes..."

Careers in Marketing

by Stair, Lila B.

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Careers in Marketing offers all the information career seekers need to explore and choose a profession and then narrow it down to a job that suits them. The ...more on ebook "Careers in Marketing..."

Net Words: Creating High-Impact Online Copy

by Usborne, Nick

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In Net Words, emarketing guru Nick Usborne introduces you to a revolutionary copy-centered approach to online marketing. He explains what works and what doesn't ...more on ebook "Net Words: Creating High-Impact Onl..."

Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes

by Mark, Margaret

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Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that ...more on ebook "Hero and the Outlaw: Building Extra..."

Grapevine: The New Art of Word-Of-Mouth Marketing

by Balter, Dave; Butman, John

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For the last few years, marketers have been obsessed with creating word of mouth and buzz to compensate for the declining effectiveness of traditional ...more on ebook "Grapevine: The New Art of Word-Of-M..."

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