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Home > Business & Economics > Marketing - Advertising/PR > Advertising & Promotion

Showing 1-20 of 168 ebooks in Advertising & Promotion

Marketing to Win More Business - The Easy Step by Step Guide

by Rowson, Pauline

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every organisation needs customers. In order to grow and survive you need to actively market your business, its services and products. And even if you are operating in the public sector, or ...more on ebook "Marketing to Win More Business - Th..."

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Crossing the Chasm

by Moore, Geoffrey A

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Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively l ...more on ebook "Crossing the Chasm..."

Preparing the Marketing Plan

by Parmerlee, David

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Developed as part of the American Marketing Assocation Toolbox series, Preparing the Marketing Plan shows readers how to develop a marketing plan that gets results and improves the bottom li ...more on ebook "Preparing the Marketing Plan..."

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The Tipping Point: How Little Things Can Make a Big Difference

by Gladwell, Malcolm

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Why did crime in New York drop so suddenly in the mid-90s? How does an unknown novelist end up a bestselling author? Why is teenage smoking out of control, when everyone knows smoking kills? ...more on ebook "The Tipping Point: How Little Thing..."

The Auction App: How Companies Tap the Power of Online Auctions to Maximize Revenue Growth

by Harden, Leland

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"From liquidating excess inventory to B2B materials procurement, corporate America has discovered online auctions as a catalyst for redefining old supply-chain relationships and business pra ...more on ebook "The Auction App: How Companies Tap ..."

Auditing Markets, Products, and Marketing Plans

by Parmerlee, David

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Auditing Marketing, Products and Marketing Plans is step- and action-oriented, perfect for beginning marketers, students of marketing, small business owners, and entrepreneurs. ...more on ebook "Auditing Markets, Products, and Mar..."

Net Words: Creating High-Impact Online Copy

by Usborne, Nick

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In Net Words, emarketing guru Nick Usborne introduces you to a revolutionary copy-centered approach to online marketing. He explains what works and what doesn't and shows you how to create c ...more on ebook "Net Words: Creating High-Impact Onl..."

Always On : Advertising, Marketing, and Media in an Era of Consumer Control

by Vollmer, Christopher

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The Future is Now-Get Ready to Reap the Profits.
We stand at the beginning of a consumer-centric age-an era with potentially enormous returns for leaders in marketing, advert ...more on ebook "Always On : Advertising, Marketing,..."

Money-Tree Marketing: Innovative Secrets That Will Double Your Small-Business Profits in 90 Days or Less

by Bishop, Patrick

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Money does grow on trees -- if you tap into the high-results techniques revealed in this powerful marketing primer. With even the tiniest budget, anyone can exponentially increase sales by i ...more on ebook "Money-Tree Marketing: Innovative Se..."

Grapevine: The New Art of Word-Of-Mouth Marketing

by Balter, Dave,, Butman, John

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For the last few years, marketers have been obsessed with creating word of mouth and buzz to compensate for the declining effectiveness of traditional advertising. There have been several ...more on ebook "Grapevine: The New Art of Word-Of-M..."

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Kotler on Marketing: How to Create, Win, and Dominate Markets

by Kotler, Philip

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Philip Kotler's name is synonymous with marketing. His textbooks have sold more than 3 million copies in 20 languages and are read as the marketing gospel in 58 countries. Now Kotler on Mark ...more on ebook "Kotler on Marketing: How to Create,..."

And Now a Few Words From Me

by Garfield, Bob

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"A witty and frank look at the ad biz from one of its most respected voices Advertising has become an endless stream of clich?s, cheesy productions, miscast celebrities, and gratuitous sex ...more on ebook "And Now a Few Words From Me..."