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Home > Business & Economics > Marketing - Advertising/PR > Advertising & Promotion

Showing 1-25 of 194 in "Advertising & Promotion eBooks"

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Crossing the Chasm

by Moore, Geoffrey A

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Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting- ...more on ebook "Crossing the Chasm..."

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The Tipping Point: How Little Things Can Make a Big Difference

by Gladwell, Malcolm

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Why did crime in New York drop so suddenly in the mid-90s? How does an unknown novelist end up a bestselling author? Why is teenage smoking out of control, when ...more on ebook "The Tipping Point: How Little Thing..."

Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes

by Mark, Margaret

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Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that ...more on ebook "Hero and the Outlaw: Building Extra..."

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Selling the Invisible;

by Beckwith, Harry

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You can't touch, hear, or see your company's most important products...

So how do you sell, develop, make them grow?

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Selling the Wheel: Choosing the Best Way to Sell for You, Your Company, and Your Customers

by Cox, Jeff

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The coauthor of the bestselling business novels "Zapp!" and "The Goal" uses an entertaining parable of inventing and selling the wheel to convey key insights ...more on ebook "Selling the Wheel: Choosing the Bes..."

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Gendersell: How to Sell to the Opposite Sex

by Tingley, Judith C.

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Books like John Gray's Men Are from Mars and Women Are from Venus and Deborah Tannen's You Just Don't Understand have illuminated the ways that psychological ...more on ebook "Gendersell: How to Sell to the Oppo..."

Plumbing Instant Answers

by Harden, Leland

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Whether you are a master plumber who needs a comprehensive, on-the-job manual or a homeowner tackling weekend repair jobs, this well-illustrated guide provides ...more on ebook "Plumbing Instant Answers..."

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Diffusion of Innovations, 5th Edition

by Rogers, Everett M.

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"Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas. It has sold 30,000 copies in each edition and will continue to ...more on ebook "Diffusion of Innovations, 5th Editi..."

The Product Manager's Handbook: The Complete Product Management Resource

by Gorchels, Linda

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This second edition of The Product Manager's Handbook is an essential guide to success in product management. It includes practical charts, case studies, and ...more on ebook "The Product Manager's Handbook: The..."

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Permission Marketing: Turning Strangers Into Friends, and Friends Into Customers

by Godin, Seth

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Seth Godin takes the concept of one-to-one marketing to the next level in this exciting introduction to "permission marketing" -- a dynamic new technique that ...more on ebook "Permission Marketing: Turning Stran..."

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Kotler on Marketing: How to Create, Win, and Dominate Markets

by Kotler, Philip

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Philip Kotler's name is synonymous with marketing. His textbooks have sold more than 3 million copies in 20 languages and are read as the marketing gospel in 58 ...more on ebook "Kotler on Marketing: How to Create,..."

Marketing to Win More Business - The Easy Step by Step Guide

by Rowson, Pauline

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Every organisation needs customers. In order to grow and survive you need to actively market your business, its services and products. And even if you are ...more on ebook "Marketing to Win More Business - Th..."

Hug Your Customers: The Proven Way to Personalize Sales and Achieve Astounding Results

by Mitchell, Jack

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HUG YOUR CUSTOMERS is about customer service and how Jack Mitchell has practiced it by extending "hugs" - unexpected extras, from knowing each customers name, ...more on ebook "Hug Your Customers: The Proven Way ..."

Sales Promotion

by Horchover, David

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Fast track route to mastering all aspects of sales promotion. Covers all the key techniques for successful sales promotion, from understanding your customers ...more on ebook "Sales Promotion..."

The Language of Advertising

by Goddard, Angela

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This accessible satellite textbook is unique in offering students hands-on practical experience of textual analysis focused on Advertising. It includes ...more on ebook "The Language of Advertising..."

Grapevine: The New Art of Word-Of-Mouth Marketing

by Balter, Dave; Butman, John

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For the last few years, marketers have been obsessed with creating word of mouth and buzz to compensate for the declining effectiveness of traditional ...more on ebook "Grapevine: The New Art of Word-Of-M..."

Net Words: Creating High-Impact Online Copy

by Usborne, Nick

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In Net Words, emarketing guru Nick Usborne introduces you to a revolutionary copy-centered approach to online marketing. He explains what works and what doesn't ...more on ebook "Net Words: Creating High-Impact Onl..."

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Customer Centered Selling: Eight Steps To Success From The Worlds Best Sales Force

by Jolles, Robert L.

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"Customer Centered Selling" teaches you the secret of the world-famous Xerox sales training program. For almost two decades, tens of thousands of salespeople ...more on ebook "Customer Centered Selling: Eight St..."