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Home > Business & Economics > Marketing - Advertising/PR > Advertising & Promotion

Showing 1-25 of 172 in "Advertising & Promotion ebooks"

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Crossing the Chasm

by Moore, Geoffrey A

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Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting- ...more on ebook "Crossing the Chasm..."

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Arming America: The Origins of a National Gun Culture

by Bellesiles, Michael

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Michael A. Bellesiles' Arming America is a stunning and seminal book that challenges everything we've previously been taught about America's history with guns. ...more on ebook "Arming America: The Origins of a Na..."

Brand Warfare: 10 Rules for Building a Killer Brand

by D'Alessandro, Owens

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In Brand Warfare, much-quoted maverick David D'Alessandro provides the secrets to his winning brand strategy that anyone in business can use to become a brand ...more on ebook "Brand Warfare: 10 Rules for Buildin..."

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Customer Centered Selling: Eight Steps To Success From The Worlds Best Sales Force

by Jolles, Robert L.

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"Customer Centered Selling" teaches you the secret of the world-famous Xerox sales training program. For almost two decades, tens of thousands of salespeople ...more on ebook "Customer Centered Selling: Eight St..."

Always On : Advertising, Marketing, and Media in an Era of Consumer Control

by Vollmer, Christopher / Precourt, Geoffrey

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We stand at the beginning of a ...more on ebook "Always On : Advertising, Marketing,..."

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Counterintuitive Marketing: How Great Results Come from Uncommon Sense

by Clancy, Kevin J.

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More and more companies are discovering that while it is possible to increase profits by cutting costs, it is not possible to downsize a business and still grow ...more on ebook "Counterintuitive Marketing: How Gre..."

Auditing Markets, Products, and Marketing Plans

by Parmerlee, David

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Auditing Marketing, Products and Marketing Plans is step- and action-oriented, perfect for beginning marketers, students of marketing, small business owners, ...more on ebook "Auditing Markets, Products, and Mar..."

Clients Forever

by Carter, Doug

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"How to Discover and Unlock the Power of the Extraordinary Client! What if you could increase your income by decreasing your sales calls? It happens whenever ...more on ebook "Clients Forever..."

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