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Home > Business & Economics > Marketing - Advertising/PR
more ebooks in Marketing - Advertising/PR sub-categories
  • Advertising & Promotion
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  • Public Relations
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    • Showing 1-20 of 197 ebooks in Marketing - Advertising/PR   
    Crossing the Chasm ebook cover
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    Crossing the Chasm
       by Moore, Geoffrey A
     
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    Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively l ...more on ebook "Crossing the Chasm..."
    Marketing to Win More Business - The Easy Step by Step Guide ebook cover
    Marketing to Win More Business - The Easy Step by Step Guide
       by Rowson, Pauline
     
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    every organisation needs customers. In order to grow and survive you need to actively market your business, its services and products. And even if you are operating in the public sector, or ...more on ebook "Marketing to Win More Business - Th..."
    Always On : Advertising, Marketing, and Media in an Era of Consumer Control ebook cover
    Always On : Advertising, Marketing, and Media in an Era of Consumer Control
       by Vollmer, Christopher
     
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    The Future is Now-Get Ready to Reap the Profits.
    We stand at the beginning of a consumer-centric age-an era with potentially enormous returns for leaders in marketing, advert ...more on ebook "Always On : Advertising, Marketing,..."

    The Tipping Point: How Little Things Can Make a Big Difference ebook cover
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    The Tipping Point: How Little Things Can Make a Big Difference
       by Gladwell, Malcolm
     
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    Why did crime in New York drop so suddenly in the mid-90s? How does an unknown novelist end up a bestselling author? Why is teenage smoking out of control, when everyone knows smoking kills? ...more on ebook "The Tipping Point: How Little Thing..."
    Hospitality Marketing Management ebook cover
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    Hospitality Marketing Management
       by Reid, Robert D., Bojanic, David C.
     
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    "Covers the major principles of marketing with a practical, applications oriented approach. This is a core marketing text specifically geared for the hospitality student. It covers the major ...more on ebook "Hospitality Marketing Management..."
    Getting the Most from Your Yellow Pages Advertising: Maximum Profits at Minimum Cost ebook cover
    Getting the Most from Your Yellow Pages Advertising: Maximum Profits at Minimum Cost
       by Maher, Barry
     
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    The third edition of the classic "bible of Yellow Pages advertising." expert answers, based on the latest research, to all the questions Yellow Pages advertisers ask, and to those they never ...more on ebook "Getting the Most from Your Yellow P..."
    Kotler on Marketing: How to Create, Win, and Dominate Markets ebook cover
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    Kotler on Marketing: How to Create, Win, and Dominate Markets
       by Kotler, Philip
     
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    Philip Kotler's name is synonymous with marketing. His textbooks have sold more than 3 million copies in 20 languages and are read as the marketing gospel in 58 countries. Now Kotler on Mark ...more on ebook "Kotler on Marketing: How to Create,..."
    A Concise Summary of Human Resource Management ebook cover
    A Concise Summary of Human Resource Management
       by Williams, Anderson C
     
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    This book covers most of the hot button topics in human resource management. It includes discussions of illegal immigrants, affirmative action, sexual harassment, rising healthcare costs, th ...more on ebook "A Concise Summary of Human Resource..."
    Advertising With Stories Series Teas To Drink ebook cover
    Advertising With Stories Series Teas To Drink
       by Story Time Stories That Rhyme,
     
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    Advertising With Stories Series Teas To Drink is one in a series presenting different stories for advertising. ...more on ebook "Advertising With Stories Series Tea..."
    Google Advertising A-Z: Essential AdWords & Image Ads Tips for Getting the Most Clicks at the Lowest Cost ebook cover
    Google Advertising A-Z: Essential AdWords & Image Ads Tips for Getting the Most Clicks at the Lowest Cost
       by Editors of BottleTree Books LLC
     
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    "Google Advertising A-Z" is simply the best guide to Google advertising on the market. It provides over 60 definitive tips for advertisers to get the most AdWords and Image Ads clicks at th ...more on ebook "Google Advertising A-Z: Essential A..."
    Hug Your Customers: The Proven Way to Personalize Sales and Achieve Astounding Results ebook cover
    Hug Your Customers: The Proven Way to Personalize Sales and Achieve Astounding Results
       by Mitchell, Jack
     
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    HUG YOUR CUSTOMeRS is about customer service and how Jack Mitchell has practiced it by extending "hugs" - unexpected extras, from knowing each customers name, along with their family members ...more on ebook "Hug Your Customers: The Proven Way ..."
    Specialty Shop Retailing: How to Run Your Own Store (Revised and Updated) ebook cover
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    Specialty Shop Retailing: How to Run Your Own Store (Revised and Updated)
       by Schroeder, Carol L.
     
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    Specialty Shop Retailing: How to Run Your Own Store (Revised and Updated) ...more on ebook "Specialty Shop Retailing: How to Ru..."
    The New Culture of Desire: 5 Radical New Strategies That Will Change Your Business and Your Life ebook cover
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    The New Culture of Desire: 5 Radical New Strategies That Will Change Your Business and Your Life
       by Davis, Melinda
     
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    A wholly new force is driving human behavior today, and it's turning the world as we know it upside down and inside out. Human behavior is now being driven by a new survival instinct - a new ...more on ebook "The New Culture of Desire: 5 Radica..."
    Auditing Markets, Products, and Marketing Plans ebook cover
    Auditing Markets, Products, and Marketing Plans
       by Parmerlee, David
     
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    Auditing Marketing, Products and Marketing Plans is step- and action-oriented, perfect for beginning marketers, students of marketing, small business owners, and entrepreneurs. ...more on ebook "Auditing Markets, Products, and Mar..."
    Preparing the Marketing Plan ebook cover
    Preparing the Marketing Plan
       by Parmerlee, David
     
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