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Home > Business & Economics > Marketing - Advertising/PR

Marketing - Advertising/PR ebooks sub-categories
Advertising & Promotion (165)	Public Relations (36)

Showing 1-20 of 194 Marketing - Advertising/PR ebooks

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Crossing the Chasm

by Moore, Geoffrey A

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Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively l ...more on ebook "Crossing the Chasm..."

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Guerrilla P.R. 2.0

by Levine, Michael

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The world's most widely used and seminal introduction to public relations-now fully revised and updated for the 21st century with online strategies that work Every Fortune 500 corporation, ...more on ebook "Guerrilla P.R. 2.0..."

Marketing to Win More Business - The Easy Step by Step Guide

by Rowson, Pauline

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Every organisation needs customers. In order to grow and survive you need to actively market your business, its services and products. And even if you are operating in the public sector, or ...more on ebook "Marketing to Win More Business - Th..."

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Selling the Invisible;

by Beckwith, Harry

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You can't touch, hear, or see your company's most important products...

So how do you sell, develop, make them grow?

That's the problem with serv ...more on ebook "Selling the Invisible;..."

Hug Your Customers: The Proven Way to Personalize Sales and Achieve Astounding Results

by Mitchell, Jack

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HUG YOUR CUSTOMERS is about customer service and how Jack Mitchell has practiced it by extending "hugs" - unexpected extras, from knowing each customers name, along with their family members ...more on ebook "Hug Your Customers: The Proven Way ..."

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Diffusion of Innovations, Fifth Edition

by Rogers, Everett M.

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"Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas. It has sold 30,000 copies in each edition and will continue to reach a huge academic audienc ...more on ebook "Diffusion of Innovations, Fifth Edi..."

Auditing Markets, Products, and Marketing Plans

by Parmerlee, David

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Auditing Marketing, Products and Marketing Plans is step- and action-oriented, perfect for beginning marketers, students of marketing, small business owners, and entrepreneurs. ...more on ebook "Auditing Markets, Products, and Mar..."

Grapevine: The New Art of Word-Of-Mouth Marketing

by Balter, Dave,, Butman, John

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Grapevine: The New Art of Word-Of-Mouth Marketing ms reader iconpicture

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For the last few years, marketers have been obsessed with creating word of mouth and buzz to compensate for the declining effectiveness of traditional advertising. There have been several ...more on ebook "Grapevine: The New Art of Word-Of-M..."