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Home > Business & Economics > Marketing - General > Consumer Behavior - General

Showing 1-25 of 45 in "Consumer Behavior - General ebooks"

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Call of the Mall: The Author of Why We Buy on the Geography of Shopping

by Underhill, Paco

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"The author of the international bestseller Why We Buy -- praised by The New York Times as ""a book that gives this underrated skill the respect it deserves ...more on ebook "Call of the Mall: The Author of Why..."

Clark's Big Book of Bargains

by Howard, Clark

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Clark Howard will show readers how to spend the least and get the best value out of their shopping, dining and recreational experiences. Chapters will include ...more on ebook "Clark's Big Book of Bargains..."

Cheap: The High Cost of Discount Culture

by Ellen, Ruppel Shell

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An Atlantic correspondent uncovers the true cost-in economic, political, and psychic terms-of our penchant for making and buying things as cheaply as ...more on ebook "Cheap: The High Cost of Discount Cu..."

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Chasing Cool: Standing Out in Today's Cluttered Marketplace

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Cool isn't just a state of mind, a celebrity fad, or an American obsession -- it's a business. In boardrooms across America, product managers are examining ...more on ebook "Chasing Cool: Standing Out in Today..."

Consumption in the Age of Affluence

by Fine, Ben

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With growing affluence in the developed world, food has become an increasing focus for attention. The authors argue that in order to understand the extensive ...more on ebook "Consumption in the Age of Affluence..."

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What Americans Really Wantâ¿¦Really

by Luntz, Frank I.

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No one in America has done more observing of more people than Dr. Frank I. Luntz. From Bill O'Reilly to Bill Maher, America's leading pundits, prognosticators, ...more on ebook "What Americans Really Wantâ¿¦Rea..."

Spent

by Miller, Geoffrey

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A leading evolutionary psychologist probes the hidden instincts behind our working, shopping, and spending Evolutionary psychology?the compelling science of ...more on ebook "Spent..."

How We Got Here

by Gorman, Tom

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Ongoing coverage for an ongoing crisis ...more on ebook "How We Got Here..."

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Click

by Tancer, Bill

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What time of year do teenage girls search for prom dresses online? How does the quick adoption of technology affect business success (and how is that related to ...more on ebook "Click..."

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