"The author of the international bestseller Why We Buy -- praised by The New York Times as ""a book that gives this underrated skill the respect it deserves ...more on ebook "Call of the Mall: The Author of Why..."

Whether you are beginning a new career in automotive sales, have been in the business since birth or are a customer seeking insight into what is behind the ...more on ebook "Cars and People..."

An Atlantic correspondent uncovers the true cost-in economic, political, and psychic terms-of our penchant for making and buying things as cheaply as ...more on ebook "Cheap: The High Cost of Discount Cu..."

Cool isn't just a state of mind, a celebrity fad, or an American obsession -- it's a business. In boardrooms across America, product managers are examining ...more on ebook "Chasing Cool: Standing Out in Today..."

This text presents new case studies from companies around the world that are successfully reaching today's new hybrid consumer. Discover how markets of one are ...more on ebook "Convergence Marketing: Strategies f..."

Despite the increasing occurrence of consumer boycotts, little has been written about this form of social and economic protest. This timely volume fills the ...more on ebook "Consumer Boycotts..."

Consumer Value is one of the few books which attempts to define and analyze exactly what it is that consumers want. The theme of " ...more on ebook "Consumer Value..."

, have ...more on ebook "You Are What You Choose..."

Discover the forces driving the decisions of today's most sought after consumersAccording to recent statistics, members of Generation Y shop 25 ...more on ebook "Gen BuY: How Tweens, Teens and Twen..."

A leading evolutionary psychologist probes the hidden instincts behind our working, shopping, and spending Evolutionary psychology?the compelling science of ...more on ebook "Spent..."

Why We Buy ...more on ebook "Why We Buy..."

Leadership Vs.Management ...more on ebook "Leadership Vs.Management..."

What time of year do teenage girls search for prom dresses online? How does the quick adoption of technology affect business success (and how is that related to ...more on ebook "Click..."