A wholly new force is driving human behavior today, and it's turning the world as we know it upside down and inside out. Human behavior is now being driven by a new survival instinct - a new ...more on ebook "The New Culture of Desire: 5 Radica..."

In this book Jonathan Garner and his colleagues at Credit Suisse First Boston, argue that by 2014 the Chinese consumer will likely have displaced the US consumer as the engine of growth in t ...more on ebook "The Rise of the Chinese Consumer: T..."

The "market" is the collective name for every act of buying and selling we participate in. It governs our economy and our lives, determining our values, our goals, and our accomplis ...more on ebook "Is the American Dream Killing You?..."

Today's shopping culture is turning the shopper into a zombie—and the thrill of the hunt into the robotic management of inventory. We are in danger of losing a resonant perso ...more on ebook "Shopportunity!: How to Be a Retail ..."

It is now widely accepted that the two sides of the brain perform different functions, ranging from the right-brain expressing emotion to the left side doing the logical thinking. In this in ...more on ebook "The Advantages of Using Both Sides ..."

"One American in ten tells the other nine how to vote, where to eat, and what to buy. They are The Influentials Who are they? The most influential Americans -- the ones who tell their neighb ...more on ebook "The Influentials: One American in T..."

Understanding the Older Consumer ...more on ebook "Understanding the Older Consumer..."

Beyond Listening: Learning the Secret Language of Focus Groups ...more on ebook "Beyond Listening: Learning the Secr..."