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more ebooks in Marketing - General sub-categories
Consumer Behavior - General
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Crossing the Chasm
by Moore, Geoffrey A
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Here is the bestselling guide that created a new game plan for marketing in high tech industries. Crossing the Chasm has become the bible for brining cutting edge products to progressively l
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As the World Churns
by Myers, Tamar
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Magdalena Yoder may finally be married to big time Manhattan doctor Gabriel Rosen, but she's still a small town girl at heart, and thrilled to be the emcee for the first annual Hernia Holste
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Lessons of a Lipstick Queen: Finding and Developing the Great Idea That Can Change Your Life
by King, Poppy
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"From the perfect lip stick to mergers and acquisitions, Lessons of a Lipstick Queen follows Popy King's extraordinary journey through the world of business and teaches you how to be more en
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Inside the Tornado
by Moore, Geoffrey A.
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The bestselling guide to the high stakes world of high tech now in paperback! Exploring the new high tech landscape and its implications for business strategy, Geoffrey Moore provides highl
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Trading Up
by Silverstein, Michael J., Fiske, Neil, Butman, John
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Trading up isn't just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria's Secret. Or a young professional buys only Kendall
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Meatball Sundae: Is Your Marketing Out of Sync?
by Godin, Seth
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"Gotta get me some of that New Marketing. Bring me blogs, e mail, YouTube videos, MySpace pages, Google AdWords . . . I don't care, as long as it's shiny and new." Wait. According to bests
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Marketing to Win More Business - The Easy Step by Step Guide
by Rowson, Pauline
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Every organisation needs customers. In order to grow and survive you need to actively market your business, its services and products. And even if you are operating in the public sector, or
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How to Become a Rainmaker: The People Who Get and Keep Customers
by Fox, Jeffrey J.
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In today's business culture, sales is one of the most competitive fields. There are more products and services available than ever before. To succeed in sales, you must be above average. To
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How to Become a Marketing Superstar: Unexpected Rules That Ring the Cash Register
by Fox, Jeffrey J.
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HOW TO BECOME A MARKETING SUPERSTAR is an extensive collection of provocative marketing rules. The book will also include unusual and interesting marketing stories. Chapters include: Cust
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Telemarketing, Cold Calling and Appointment Making - The Easy Step by Step Guide
by Rowson, Pauline
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Telemarketing presents companies with some great opportunities for increasing sales and maintaining customer loyalty. This easy to follow guide contains everything you need to know about how
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The Hitchhiker's Guide to the Wireless Web
by Bergeron, Bryan
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The Hitchhiker's Guide to the Wireless Web guides ebusiness executives on a journey through the wireless Web space, with an emphasis on practical results. It shows them how to take
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Leading Innovation: How to Jump Start Your Organization's Growth Engine
by DeGraff, Jeff, Quinn, Shawn E.
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Leading Innovation presents a unique, holistic approach to creating innovation at all levels of your organization. Authors Jeff DeGraff and Shawn Quinn have created a real world, h
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The Art of Pricing
by Mohammed, Rafi
Just dropped from $18.26!
