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Home > Business & Economics > Marketing - General
Marketing - General ebooks sub-categories
  • Consumer Behavior - General
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    • Showing 1-20 of 777 Marketing - General ebooks   
    Crossing the Chasm ebook cover
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    Crossing the Chasm
       by Moore, Geoffrey A
     
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    Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively l ...more on ebook "Crossing the Chasm..."
    Grapevine: The New Art of Word-Of-Mouth Marketing ebook cover
    Grapevine: The New Art of Word-Of-Mouth Marketing
       by Balter, Dave,, Butman, John
     
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    For the last few years, marketers have been obsessed with creating word of mouth and buzz to compensate for the declining effectiveness of traditional advertising. There have been several ...more on ebook "Grapevine: The New Art of Word-Of-M..."

    Hug Your Customers: The Proven Way to Personalize Sales and Achieve Astounding Results ebook cover
    Hug Your Customers: The Proven Way to Personalize Sales and Achieve Astounding Results
       by Mitchell, Jack
     
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    HUG YOUR CUSTOMeRS is about customer service and how Jack Mitchell has practiced it by extending "hugs" - unexpected extras, from knowing each customers name, along with their family members ...more on ebook "Hug Your Customers: The Proven Way ..."
    The Way We'll Be ebook cover
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    The Way We'll Be
       by Zogby, John
     
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    John Zogby is the president and CeO of Zogby International, whose many media and business clients include Reuters, NBC News, MSNBC, the New York Post, C-SPAN, Gannett News Service, IB ...more on ebook "The Way We'll Be..."
    The Little Data Book 2008 ebook cover
    The Little Data Book 2008
       by World Bank,
     
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    Now in its seventh edition, this pocket-sized reference on key development data for over 200 countries provides profiles of each country with 54 development indicators about people, environm ...more on ebook "The Little Data Book 2008..."
    Environment, Scarcity, and Violence ebook cover
    Environment, Scarcity, and Violence
       by Homer-Dixon, Thomas F.
     
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    The earth's human population is expected to pass eight billion by the year 2025, while rapid growth in the global economy will spur ever increasing demands for natural resources. The world w ...more on ebook "Environment, Scarcity, and Violence..."
    Digital Transformation: The Essentials of E-Business Leadership ebook cover
    Digital Transformation: The Essentials of E-Business Leadership
       by
     
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    In view of the spectacular successes of e-business pioneers such as Cisco, Fedex, and Priceline.com, there can no longer be any doubt that the future of business is inextricably bound up wit ...more on ebook "Digital Transformation: The Essenti..."
    Meatball Sundae: Is Your Marketing Out of Sync? ebook cover
    Meatball Sundae: Is Your Marketing Out of Sync?
       by Godin, Seth
     
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    "Gotta get me some of that New Marketing. Bring me blogs, e-mail, YouTube videos, MySpace pages, Google AdWords . . . I don't care, as long as it's shiny and new." Wait. According to bests ...more on ebook "Meatball Sundae: Is Your Marketing ..."
    As the World Churns ebook cover
    As the World Churns
       by Myers, Tamar
     
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    Magdalena Yoder may finally be married to big-time Manhattan doctor Gabriel Rosen, but she's still a small-town girl at heart, and thrilled to be the emcee for the first annual Hernia Holste ...more on ebook "As the World Churns..."
    The Easy Step by Step Guide to Telemarketing, Cold Calling and Appointment Making ebook cover
    The Easy Step by Step Guide to Telemarketing, Cold Calling and Appointment Making
       by Rowson, Pauline
     
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    This guide covers every aspect of telemarketing. Written by an expert in the field who has done the job! And who has set up countless telemarketing operations for companies in the UK. It sho ...more on ebook "The Easy Step by Step Guide to Tele..."
    Getting the Most from Your Yellow Pages Advertising: Maximum Profits at Minimum Cost ebook cover
    Getting the Most from Your Yellow Pages Advertising: Maximum Profits at Minimum Cost
       by Maher, Barry
     
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    The third edition of the classic "bible of Yellow Pages advertising." expert answers, based on the latest research, to all the questions Yellow Pages advertisers ask, and to those they never ...more on ebook "Getting the Most from Your Yellow P..."
    Credit Risk Scorecards: Developing and Implementing Intelligent Credit Scoring ebook cover
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    Credit Risk Scorecards: Developing and Implementing Intelligent Credit Scoring
       by Siddiqi, Naeem
     
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    The development of better, intelligent credit risk scorecards calls for the use of statistical principles for specific business objectives like being able to predict losses better. Credit Ri ...more on ebook "Credit Risk Scorecards: Developing ..."
    Turn Eye Appeal into Buy Appeal ebook cover
    Turn Eye Appeal into Buy Appeal
       by Saunders, Karen, Ann
     
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    "Turn eye Appeal into Buy Appeal: How to easily transform your marketing pieces into dazzling, persuasive sales tools!" is an award winning ebook by Karen Saunders. It provides easy-to-read ...more on ebook "Turn Eye Appeal into Buy Appeal..."
    Auditing Markets, Products, and Marketing Plans ebook cover
    Auditing Markets, Products, and Marketing Plans
       by Parmerlee, David
     
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    Auditing Marketing, Products and Marketing Plans is step- and action-oriented, perfect for beginning marketers, students of marketing, small business owners, and entrepreneurs. ...more on ebook "Auditing Markets, Products, and Mar..."