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Home > Business & Economics > Marketing - General > International - Marketing

Showing 1-15 of 15 in "International - Marketing ebooks"

Communicating Globally

by Schultz, Don E.

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Directed to professionals at multinational organizations who are struggling with how to integrate their communication strategies both internally and across ...more on ebook "Communicating Globally..."

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Guanxi (the Art of Relationships): Microsoft, China, and Bill Gates's Plan to Win the Road Ahead

by Buderi, Robert

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Half a world away from the calm beauty of Puget Sound, there's a lab where Bill Gates's software dreams come true. . . . So begins Guanxi, the compelling on-the ...more on ebook "Guanxi (the Art of Relationships): ..."

The Easy Step by Step Guide to Marketing

by Rowson, Pauline

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All businesses have one thing in common they need customers. So how do you get customers? How do you get them to buy from you? How do you build a competitive ...more on ebook "The Easy Step by Step Guide to Mark..."

Global Marketing

by Lamont, Douglas

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Fast track route to mastering all aspects of global marketing. Covers all the key techniques for successful global marketing, from creating global brands to ...more on ebook "Global Marketing..."

Operating Globally

by Zuckerman, Amy

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Fast track route to mastering global operations. Covers the key areas of international marketing and distribution, logistics, import/export compliance and ...more on ebook "Operating Globally..."

Capital Markets and Corporate Governance in Japan, Germany and the United States

by Dietl, Helmut M.

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$185.98

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This book explores a series of questions about the differences in the capital markets in Japan, Germany and the United States, and contains empirical and ...more on ebook "Capital Markets and Corporate Gover..."