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Home > Business & Economics > Marketing - General > International - Marketing

Showing 1-17 of 17 ebooks in International - Marketing

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The Travels of a T-Shirt in the Global Economy: An Economist Examines the Markets, Power, and Politics of World Trade

by Rivoli, Pietra

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Learn about world trade from a t-shirt in this fascinating, around-the-world tale of a simple product in a highly competitive global marketplace. Over a five-year period, business professor ...more on ebook "The Travels of a T-Shirt in the Glo..."

Communicating Globally

by Schultz, Don E.

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Directed to professionals at multinational organizations who are struggling with how to integrate their communication strategies both internally and across borders, Communicating Globally pr ...more on ebook "Communicating Globally..."

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Guanxi (the Art of Relationships): Microsoft, China, and Bill Gates's Plan to Win the Road Ahead

by Buderi, Robert

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Half a world away from the calm beauty of Puget Sound, there's a lab where Bill Gates's software dreams come true. . . . So begins Guanxi, the compelling on-the-scenes tale of the allure of ...more on ebook "Guanxi (the Art of Relationships): ..."

The Easy Step by Step Guide to Marketing

by Rowson, Pauline

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All businesses have one thing in common they need customers. So how do you get customers? How do you get them to buy from you? How do you build a competitive edge for your business? And how ...more on ebook "The Easy Step by Step Guide to Mark..."

Asia ³⁶⁰

by Kelly, Phil

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An indispensable primer on how to build a successful company in Asia-Pacific and be invited back, Asia360 is the perfect business companion that uncovers hidden cultural practices and provid ...more on ebook "Asia ³⁶⁰..."

Global Marketing

by Douglas Lamont

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Fast track route to mastering all aspects of global marketing. Covers all the key techniques for successful global marketing, from creating global brands to building an international cultur ...more on ebook "Global Marketing..."

Operating Globally

by Zuckerman, Amy

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Fast track route to mastering global operations. Covers the key areas of international marketing and distribution, logistics, import/export compliance and government regulations. examples ...more on ebook "Operating Globally..."