Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires¾the most widely ...more on ebook "Asking Questions: The Definitive Gu..."

Business managers need to be able to mine company databases to find new ways to improve customer sales and support. This book/CD-ROM dynamic set provides models ...more on ebook "Data Mining, Cookbook: Modeling Dat..."

Cool isn't just a state of mind, a celebrity fad, or an American obsession -- it's a business. In boardrooms across America, product managers are examining ...more on ebook "Chasing Cool: Standing Out in Today..."

Beyond Listening: Learning the Secret Language of Focus Groups ...more on ebook "Beyond Listening: Learning the Secr..."

This text presents new case studies from companies around the world that are successfully reaching today's new hybrid consumer. Discover how markets of one are ...more on ebook "Convergence Marketing: Strategies f..."

The old media strategies advertisers used for decades no longer work. Here's what does! Traditional advertising, in the form of print, radio, and most notably, ...more on ebook "Corporate Financial Policy and R & ..."

Despite the increasing occurrence of consumer boycotts, little has been written about this form of social and economic protest. This timely volume fills the ...more on ebook "Consumer Boycotts..."

Consumer Value is one of the few books which attempts to define and analyze exactly what it is that consumers want. The theme of " ...more on ebook "Consumer Value..."

In Eccentric Marketing, marketing strategist and entrepreneur Said A. Baaghil outlines the framework for a forward-thinking new consumer model aimed ...more on ebook "Eccentric Marketing..."

Fundraising Idea Workbook Based On Fundraiser's Directory Of Ideas contains worksheets added to the Fundraiser's Directory Of Ideas reference. This is a stand ...more on ebook "Fundraising Idea Workbook Based On ..."

Nothing is more important to business success than innovation . . . And here’s what you can do about it on Monday morning with the definitive how-to book ...more on ebook "Innovation..."

Maximizing The Value of Analyst Relations ...more on ebook "Maximizing The Value of Analyst Rel..."

The client/agency relationship is an area fraught with potential problems. Competition in the field has now augmented the necessity to understand the working ...more on ebook "Working With Agencies: An Insider's..."