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Home > Business & Economics > Marketing - General > Marketing - Research

Showing 1-25 of 53 in "Marketing - Research ebooks"

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The Black Book of Hollywood Diet Secrets

by Douglas, Kym; Pearlman, Cindy

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From the dynamite ladies who brought you The Black Book of Hollywood Beauty Secrets, here are the secrets to dieting the Hollywood way. Kym Douglas and Cindy ...more on ebook "The Black Book of Hollywood Diet Se..."

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The Art of Pricing

by Mohammed, Rafi

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Want to make a bad year better or turn a good year into a blockbuster? Stop leaking profits and discover the untapped gold mine that exists in your products.

The Complete Idiot's Guide To Brand Management

by Nicolino, Patricia F.

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Whether you are the manager of a large corporation or the owner of a small business, you need to know how to build and maintain powerful brands. This book will ...more on ebook "The Complete Idiot's Guide To Brand..."

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Innovation

by Wilmot, William W., Carlson, Curtis R.

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Nothing is more important to business success than innovation . . . And here’s what you can do about it on Monday morning with the definitive how-to book ...more on ebook "Innovation..."

The Brand Mindset: Five Essential Strategies for Building Brand Advantage Throughout Your Company

by Knapp, Duane

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How Starbucks became Starbucks and other secrets of branding success. Aimed at managers, not just marketers, a famed consultant presents a powerful ...more on ebook "The Brand Mindset: Five Essential S..."

Trendspotting: Think Forward, Get Ahead, Cash in on the Future

by Laermer, Richard

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This is the book that will show anyone how to discern true signs of change. Here are the hottest tips on what to expect from the economy and technology, arts ...more on ebook "Trendspotting: Think Forward, Get A..."

Market Research

by Birn, Robin, Forsyth, Patrick

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The fast track route to mastering the use of market research. Covers key market research techniques, from asking the right questions and using statistics to ...more on ebook "Market Research..."

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Chasing Cool: Standing Out in Today's Cluttered Marketplace

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Cool isn't just a state of mind, a celebrity fad, or an American obsession -- it's a business. In boardrooms across America, product managers are examining ...more on ebook "Chasing Cool: Standing Out in Today..."

Auditing Markets, Products, and Marketing Plans

by Parmerlee, David

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Auditing Marketing, Products and Marketing Plans is step- and action-oriented, perfect for beginning marketers, students of marketing, small business owners, ...more on ebook "Auditing Markets, Products, and Mar..."