From the dynamite ladies who brought you The Black Book of Hollywood Beauty Secrets, here are the secrets to dieting the Hollywood way. Kym Douglas and Cindy Pearlman are ...more on ebook "The Black Book of Hollywood Diet Se..."

What determines whether market research makes a difference for an organization? The difference is the approach. Strategic market research is an approach that makes a large impact on the comp ...more on ebook "Strategic Market Research: A Guide ..."

A step-by-step guide to developing cash flow and long-term wealth in real estate with little or no money down ...more on ebook "MBA In A Day: What You Would Learn ..."

"Design globally, operate locally" is an empty wording unless you have the technology to do so. The unicist market segmentation technology provides the tools to design global markets and des ...more on ebook "Introduction to unicist market segm..."

Cool isn't just a state of mind, a celebrity fad, or an American obsession -- it's a business. In boardrooms across America, product managers are examining vodka bottles ...more on ebook "Chasing Cool..."

The results of marketing research can inform marketing decisions such as in concept/product testing, market segmentation, competitive analysis, customer satisfaction studies, etc. and illust ...more on ebook "Market Research Handbook..."

Innovation ...more on ebook "Innovation..."

The children's and teenagers' market has grown dramatically and become more significant in the last few years. This book looks at the stages of consumer development, the things young people ...more on ebook "Children as Consumers..."

Maximizing The Value of Analyst Relations ...more on ebook "Maximizing The Value of Analyst Rel..."

Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires¾the most widely used method for collecting infor ...more on ebook "Asking Questions: The Definitive Gu..."