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As the World Churns
by Myers, Tamar
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Magdalena Yoder may finally be married to big-time Manhattan doctor Gabriel Rosen, but she's still a small-town girl at heart, and thrilled to be the emcee for the first annual Hernia Holste
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The Black Book of Hollywood Diet Secrets
by Douglas, Kym; Pearlman, Cindy
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From the dynamite ladies who brought you The Black Book of Hollywood Beauty Secrets, here are the secrets to dieting the Hollywood way. Kym Douglas and Cindy Pearlman are offering to share t
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The Handbook of Online Marketing Research: Knowing Your Customer Using the Net
by Grossnickle, Joshua
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The Handbook of Online Marketing Research examines all the latest techniques and trends used to conduct online research, including how to leverage existing sources, online chat-based session
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The Art of Pricing
by Mohammed, Rafi
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Want to make a bad year better or turn a good year into a blockbuster? Stop leaking profits and discover the untapped gold mine that exists in your products.
The Art of Pricing is th
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The New Culture of Desire: 5 Radical New Strategies That Will Change Your Business and Your Life
by Davis, Melinda
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A wholly new force is driving human behavior today, and it's turning the world as we know it upside down and inside out. Human behavior is now being driven by a new survival instinct - a new
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Introduction to unicist market segmentation
by Belohlavek, Peter
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"Design globally, operate locally" is an empty wording unless you have the technology to do so. The unicist market segmentation technology provides the tools to design global markets and des
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Auditing Markets, Products, and Marketing Plans
by Parmerlee, David
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Auditing Marketing, Products and Marketing Plans is step- and action-oriented, perfect for beginning marketers, students of marketing, small business owners, and entrepreneurs.
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The Rise of the Chinese Consumer: Theory and Evidence
by Garner, Jonathan
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In this book Jonathan Garner and his colleagues at Credit Suisse First Boston, argue that by 2014 the Chinese consumer will likely have displaced the US consumer as the engine of growth in t
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Corporate Intelligence Awareness: Securing the Competitive Edge
by Harding, Rodger, Nevill
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In the new knowledge-based economy, our most valued resource is information. Unlike hard assets, such as buildings and machines, information can be easily copied and distributed, often witho
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Market Research Handbook
by Xu, Jie
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The results of marketing research can inform marketing decisions such as in concept/product testing, market segmentation, competitive analysis, customer satisfaction studies, etc. and illust
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Asking Questions: The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires, Revised
by Bradburn, Norman M.
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Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires¾the most widely used method for collecting infor
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The Art and Science of Interpreting Market Research Evidence
by Smith, David V. L.
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The Art and Science of Interpreting Market Research evidence offers a complete account of the way today's researchers interpret evidence and apply it to decision making. David Smith and Jo
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Trendspotting: Think Forward, Get Ahead, Cash in on the Future
by Laermer, Richard
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This is the book that will show anyone how to discern true signs of change. Here are the hottest tips on what to expect from the economy and technology, arts and entertainment, politics and
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Market Research
by Birn, Robin, Forsyth, Patrick
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The fast track route to mastering the use of market research. Covers key market research techniques, from asking the right questions and using statistics to analysing data and acting on the
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The Brand Mindset: Five Essential Strategies for Building Brand Advantage Throughout Your Company
by Knapp, Duane
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How Starbucks became Starbucks and other secrets of branding success. Aimed at managers, not just marketers, a famed consultant presents a powerful prescription for understanding, building
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Understanding the Older Consumer
by Gunter, Barrie
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