What does it really take to succeed in business today? In A New Brand World, Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands ...more on ebook "A New Brand World: 8 Principles for..."

To remain competitive, companies must become more effective at ...more on ebook "Commercializing Great Products with..."

E-marketing & digital communication channels have transformed the businesses in last decade. Many, who have outsourced their digital marketing relying on ...more on ebook "e-Marketing Intelligence - Transfor..."

Product Placement Advertising Ideas presents food publications, songs, lyrics, books, television, movie trailers, libraries, bookstores, exhibits and more as ...more on ebook "Product Placement Advertising Ideas..."

TOM KELLEY is the managing director of IDEO and the author of the bestselling business classic, The Art of Innovation. As IDEO’s spokesperson, ...more on ebook "The Ten Faces of Innovation..."

"Most marketing and branding books fall into one of two camps: either they are about leaders or they assume that brands can be managed by process alone. The ...more on ebook "The Pirate Inside: Building a Chall..."

The ideal companion to the author's bestselling The Product Manager's Handbook, The Product Manager's Field Guide expands upon the overview and the ...more on ebook "The Product Manager's Field Guide..."

"If product reliability is falling short of customer expectations and warranty costs are out of control then changes are needed to the reliability process. ...more on ebook "Improving Product Reliability: Stra..."

This second edition of The Product Manager's Handbook is an essential guide to success in product management. It includes practical charts, case studies, and ...more on ebook "The Product Manager's Handbook: The..."

Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that ...more on ebook "Hero and the Outlaw: Building Extra..."

The future is uncertain--the world is constantly changing. While anything can happen, some things are far more likely than others. Rolf Jensen, internationally ...more on ebook "Dream Society..."