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Home > Business & Economics > Marketing - General > Marketing - Product Management
Showing 1-24 of 24 in "Marketing - Product Management ebooks"   
The Ten Faces of Innovation ebook cover
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by Kelley, Thomas, Littman, Jonathan
 
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TOM KELLEY is the managing director of IDEO and the author of the bestselling business classic, The Art of Innovation. As IDEO’s spokesperson, he addresse ...more on ebook "The Ten Faces of Innovation..."
Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes ebook cover
by Mark, Margaret
 
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Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effect ...more on ebook "Hero and the Outlaw: Building Extra..."
Retail Product Management ebook cover
by Varley, Rosemary
 
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A text for anyone studying retail product management or buying and merchandising at degree level. It covers all retail operations, from stock level management, through allocation of outlet s ...more on ebook "Retail Product Management..."
Dream Society ebook cover
by Jensen, Rolf
 
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Dream Society ...more on ebook "Dream Society..."
The Product Manager's Handbook: The Complete Product Management Resource ebook cover
by Gorchels, Linda
 
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This second edition of The Product Manager's Handbook is an essential guide to success in product management. It includes practical charts, case studies, and checklists c ...more on ebook "The Product Manager's Handbook: The..."
Shipping Supplies Business- 150 Ways To Be In The Shipping Supplies Business ebook cover
by Data Notes
 
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Shipping Supplies Business- 150 Ways To Be In The Shipping Supplies Business is a reference with possibilities. ...more on ebook "Shipping Supplies Business- 150 Way..."
The Pirate Inside: Building a Challenger Brand Culture Within Yourself and Your Organization ebook cover
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by Morgan, Adam
 
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"Most marketing and branding books fall into one of two camps: either they are about leaders or they assume that brands can be managed by process alone. The Pirate Inside is different. It fo ...more on ebook "The Pirate Inside: Building a Chall..."
Brand Stretch: Why 1 in 2 Extensions fail, and how to beat the odds ebook cover
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by Taylor, David
 
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 offers practical and actionable advice on how to extend successful brands into new areas without losing sight of the value of the original brand itself. Exam ...more on ebook "Brand Stretch: Why 1 in 2 Extension..."
Brand Warfare: 10 Rules for Building a Killer Brand ebook cover
by D'Alessandro, Owens
 
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In Brand Warfare, much-quoted maverick David D'Alessandro provides the secrets to his winning brand strategy that anyone in business can use to become a brand icon and in ...more on ebook "Brand Warfare: 10 Rules for Buildin..."
Leadership On Demand: How Smart CEO's Tap Interim Management to Drive Revenue ebook cover
by Besondy, Charles, Travis, Paul
 
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Here's the first book to shed light on an alternative resource strategy: the use of Interim Management for Marketing and Sales functions. "Leadership on Demand" aims to debunk the two-headed ...more on ebook "Leadership On Demand: How Smart CEO..."
Affiliate Marketer's Handbook ebook cover
by Solge, Jeffery,
 
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The Essential Guide To All Would-Be Affiliate Marketers! ...more on ebook "Affiliate Marketer's Handbook..."
Commercializing Great Products with Design for Six SIGMA ebook cover
by Perry, Randy, C., Bacon, David
 
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To remain competitive, companies must become more effective at identifying, d ...more on ebook "Commercializing Great Products with..."
Product Placement Advertising Ideas ebook cover
by Barter Publishing, ,
 
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Product Placement Advertising Ideas presents food publications, songs, lyrics, books, television, movie trailers, libraries, bookstores, exhibits and more as product placement advertising po ...more on ebook "Product Placement Advertising Ideas..."
Specs: The Comprehensive Foodservice Purchasing and Specification Manual ebook cover
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by Reed, Lewis
 
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Specs: The Comprehensive Foodservice Purchasing and Specification Manual ...more on ebook "Specs: The Comprehensive Foodservic..."
Bringing Your Product to Market...In Less Than a Year: Fast-Track Approaches to Cashing in on Your Great Idea ebook cover
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by Debalak, Don
 
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The University Edition of Valuation 4e offers students and professors up-to-date information on valuing companies. It contains all the revisions of the main edition, plus end of chapter ques ...more on ebook "Bringing Your Product to Market...I..."
The Product Manager's Field Guide ebook cover
by Gorchels, Linda
 
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The ideal companion to the author's bestselling The Product Manager's Handbook, The Product Manager's Field Guide expands upon the overview and the responsibilities of pr ...more on ebook "The Product Manager's Field Guide..."
Inside the Minds: Leading Marketers - Chief Marketing Officers from GE, Coke, Verizon, Amex, FedEx, Best Buy & More on Building Successful Brands ebook cover
by Aspatore Books Staff, Books Staff
 
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Inside the Minds: Leading Marketers features chief marketing officer level executives from The Coca-Cola Company, General Electric, FedEx, American Express, Yahoo!, Best Buy, Verizon, Unilev ...more on ebook "Inside the Minds: Leading Marketers..."
Improving Product Reliability: Strategies and Implementation ebook cover
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by Leven, Mark A., Kalal, Ted T.
 
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"If product reliability is falling short of customer expectations and warranty costs are out of control then changes are needed to the reliability process. Practical and easy to understand, ...more on ebook "Improving Product Reliability: Stra..."
The Brand Mindset: Five Essential Strategies for Building Brand Advantage Throughout Your Company ebook cover
by Knapp, Duane
 
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The Brand Mindset: Five Essential Strategies for Building Brand Advantage Throughout Your Company ...more on ebook "The Brand Mindset: Five Essential S..."
Wordcraft ebook cover
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by Frankel, Alex
 
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