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Showing 1-25 of 47 in
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A Concise Summary of Human Resource Management
by Williams, Anderson C
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This book covers most of the hot button topics in human resource management. It includes discussions of illegal immigrants, affirmative action, sexual ...more on ebook "A Concise Summary of Human Resource..."
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Can We Do That?!: Outrageous PR Stunts That Work ? And Why Your Company Needs Them
by Shankman, Peter
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This fun and friendly book looks at real-life PR stunts that will blow your mind and inspire you to develop innovative and creative ways to get your company ...more on ebook "Can We Do That?!: Outrageous PR Stu..."
Advertising Creativity Encyclopedia E Book Edition
by Publishing, Barter
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$47.49
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Advertising Creativity Encyclopedia E Book Edition is a reference is advertising ideas and possibilities ...more on ebook "Advertising Creativity Encyclopedia..."
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Corporate Diplomacy: The Strategy for a Volatile, Fragmented Business Environment
by Steger, Ulrich
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Ulrich Steger's new book, Corporate Diplomacy, opens the door to a new perception of what responsible and sustainable leadership is all about and broadens our ...more on ebook "Corporate Diplomacy: The Strategy f..."
A Perfect Press Release - or Not?
by Jennigay, Coetzer
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This step-by-step guide to writing and distributing press releases covers this topic from the perspective of companies seeking publicity, PR consultants ...more on ebook "A Perfect Press Release - or Not?..."
Competing for Capital: Investor Relations in a Dynamic World
by Marcus, Bruce W.
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"An updated edition to one of the most detailed guides to investor relations The rapidly changing nature of the economic environment, technology, and the ...more on ebook "Competing for Capital: Investor Rel..."
Career Insights: Landing a Job at a Top Public Relations Firm - CEOs from Ruder Finn, Porter Novelli & More on Achieving Personal and Professional Suc
by Aspatore Books Staff
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Career Insights are designed to give you a special look inside the minds of the leading executives of the world, and assist you in getting an insider's view on ...more on ebook "Career Insights: Landing a Job at a..."
Communicable Crises: Prevention, Response, and Recovery in the Global Arena. Research in Public Management.
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This volume makes a significant contribution to the crisis management literature. It also adds to our inchoate understanding of network governance: temporary ...more on ebook "Communicable Crises: Prevention, Re..."
Bad Language And Bonehead Mistakes That Can Cost You Thousands in Free Radio, TV or Newspaper Publicity
by McKenzie, George
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This is a guide for getting respect -- and coverage -- from journalists: a 12-page, single-spaced "White Paper" that reveals inside information and tips on how ...more on ebook "Bad Language And Bonehead Mistakes ..."
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A Branded World: Adventures in Public Relations and the Creation of Superbrands
by Levine, Michael
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A Branded World: Adventures in Public Relations and the Creation of Superbrands ...more on ebook "A Branded World: Adventures in Publ..."
Putting the Public Back in Public Relations
by Solis, Brian / Breakenridge, Deirdre
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Public Relations: Contemporary Issues and Techniques
by Baines, Paul
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"Public Relations: Contemporary Issues and Techniques" offers a definitive guide to public relations management. It provides comprehensive analysis and ...more on ebook "Public Relations: Contemporary Issu..."
Information Communication Technologies and City Marketing: Digital Opportunities for Cities Around the World
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$295.00
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Important investments of the past several years have greatly contributed to the study of city marketing. Nevertheless, there is still an important tool brought ...more on ebook "Information Communication Technolog..."
Where's My Fifteen Minutes?: Get Your Company, Your Cause, or Yourself the Recognition You Deserve
by Bragman, Howard
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An accessible and insightful PR guide from a top adviser to the rich and powerful Media attention can boost careers, generate millions of dollars, and make ...more on ebook "Where's My Fifteen Minutes?: Get Yo..."
The Personal Touch
by Williams, Terrie
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Williams, a former social worker and now a successful entrepreneur, speaks here of her personal-touch philosophy and of a unique formula for success that ...more on ebook "The Personal Touch..."
Making News: A Straight-Shooting Guide to Media Relations
by Henderson, David
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Making News: A Straight-Shooting Guide to Media Relations is an insider's look at today's changing news media with essential tips for: -How to ensure your ...more on ebook "Making News: A Straight-Shooting Gu..."
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Guerrilla P.R. 2.0
by Levine, Michael
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The world's most widely used and seminal introduction to public relations-now fully revised and updated for the 21st century with online strategies that work ...more on ebook "Guerrilla P.R. 2.0..."
PR 2.0: New Media, New Tools, New Audiences
by Breakenridge, Deirdre
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The Soul of the Corporation: How to Manage the Identity of Your Company
by Kimberly, John, Bouchikhi, Hamid
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Who are you? Your customers, employees, and investors demand to know. More than ever before, your company’s identity will shape the results it can ...more on ebook "The Soul of the Corporation: How to..."
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The Public Relations Writer's Handbook: The Digital Age
by Aronson, Merry
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$42.42
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The second edition of the offers a simple, step-by-step approach to creating a wide range of writing, from ...more on ebook "The Public Relations Writer's Handb..."
Operation Publicity: The Essential Guide for Doctors Who Want to Maximize Publicity for Their Practices, Procedures and Products
by Laverdure, Diana, Renee
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As the title indicates, "Operation Publicity" is "the essential guide" for any doctor who wants to become a recognized authority in his or her medical field, ...more on ebook "Operation Publicity: The Essential ..."
Sport and the Media: Managing the Nexus
by Nicholson, Matthew
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Sport and the Media: Managing the Nexus ...more on ebook "Sport and the Media: Managing the N..."
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Unleashing the Power of PR: A Contrarian's Guide to Marketing and Communication
by Weiner, Mark
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"Using dozens of case studies from well-known companies such as General Electric, FedEx, Procter & Gamble, Merck, Boeing, and Intel,
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Public Relations For Dummies
by Yaberbaum, Eric
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"This 2nd Edition recasts much of the information from Public Relations Kit For Dummies and updates it to use as part of this all-in-one guide to PR. The book ...more on ebook "Public Relations For Dummies..."
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Lipstick on a Pig: Winning in the No-Spin Era by Someone Who Knows the Game
by Clarke, Torie
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Entertaining, approachable, and full of crucial insight and practical guidance, Lipstick on a Pig will be indispensable for business leaders, public figures, ...more on ebook "Lipstick on a Pig: Winning in the N..."
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