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Portfolio ebooks

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All the Tea in China

by Haft, Jeremy

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A pioneer shares the secrets to creating jobs and reaping profits doing business with China Is China a threat to America's economic future? Just the opposite ...more on ebook "All the Tea in China..."

Closing the Engagement Gap: How Great Companies Unlock Employee Potential for Superior Results

by Gebauer, Julie

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Expert advice and examples show how managers can inspire high levels of commitment When people are truly engaged in their work they give more "discretionary ...more on ebook "Closing the Engagement Gap: How Gre..."

America's Victories: Why the U.S. Wins Wars and Will Win the War on Terror

by Schweikart, Larry

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In America's Victories, Professor Larry Schweikart restores the truth about our amazing military heritage. Just as he did in his acclaimed previous book, A ...more on ebook "America's Victories: Why the U.S. W..."

Buzzmarketing: Get People to Talk about Your Stuff

by Hughes, Mark

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"As VP of marketing at online retailer Half, Mark Hughes didn't have a huge budget for advertising. Yet he helped drive the number of Half users from ...more on ebook "Buzzmarketing: Get People to Talk a..."

Accelerants

by Boylan, Michael A.

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Many sales processes don't work anymore''period. But companies don't know exactly what's not working, or why, or what needs fixing. What's worse, many ...more on ebook "Accelerants..."

Andy Grove

by Tedlow, Richard S.

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Any short list of the world's most admired business people would include Andy Grove, the chairman and CEO of Intel during its years of explosive growth. During ...more on ebook "Andy Grove..."

Competition Demystified: A Radically Simplified Approach to Business Strategy

by Greenwald, Bruce

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Since 1980, Michael Porter's classic Competitive Strategy has provided the methodology that most big companies use for strategic analysis. But now, ...more on ebook "Competition Demystified: A Radicall..."

All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World

by Godin, Seth

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"Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $ ...more on ebook "All Marketers Are Liars: The Power ..."

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Angel Customers & Demon Customers

by Selden, Larry And Geoffrey Colvin

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How businesses can thrive by learning which customers are creating the most profit'and which are losing them money. One of the oldest myths in business is that ...more on ebook "Angel Customers & Demon Customers..."

Billion-Dollar Lessons

by Carroll, Paul B. ; Mui, Chunka

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How to avoid the mistakes that lead to the majority of business failures. Most executives shudder at the word "failure" and try to avoid thinking about it. No ...more on ebook "Billion-Dollar Lessons..."

Deals on the Green: Lessons on Business and Golf from America's Top Executives

by Rynecki, David

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A fun, inspirational look at corporate America's favorite pastime No matter how sophisticated business becomes, nothing can replace the golf course as a ...more on ebook "Deals on the Green: Lessons on Busi..."

Damage Control: Why Everything You Know About Crisis Management Is Wrong

by Dezenhall, Eric

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Contrarian, in-your-face advice from two masters of crisis management Much of the conventional wisdom about damage control and crisis PR is self-serving, self- ...more on ebook "Damage Control: Why Everything You ..."

Bill & Dave: How Hewlett and Packard Built the World's Greatest Company

by Malone, Michael S.

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This is the most authoritative version ever of the most famous start-up story in business history. In 1938, working out of a small garage in Palo Alto, ...more on ebook "Bill & Dave: How Hewlett and Packar..."

Brand It Yourself

by Altman, Lynn

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Brand It Yourself is about getting a handle on your brand fast'without getting bogged down by research data, focus groups, or company politics. Lynn Altman ...more on ebook "Brand It Yourself..."

Maestro

by Nierenberg, Roger

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Roger Nierenberg is a veteran conductor and the creator of The Music Paradigm, a unique program that invites people to sit INSIDE a professional symphony ...more on ebook "Maestro..."

The Curse of the Mogul

by Knee, Jonathan

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If Rupert Murdoch and Sumner Redstone are so smart, why are their stocks long-term losers? We live in the age of Big Media, with the celebrity moguls at the ...more on ebook "The Curse of the Mogul..."

The Unforced Error

by Krames, Jeffrey A.

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A guide to help managers prepare for whatever comes over the netIn tennis, the player with the fewest unforced errors usually wins. The same is true in business ...more on ebook "The Unforced Error..."