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E-Commerce - Internet Marketing
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The Customer Loyalty Solution
by Hughes, Arthur Middleton
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Database marketing is today's most powerful tool for designing cost-effective, resource-efficient marketing and operations programs. The Customer Loyalty Solution cuts through theory and gue
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Dictionary of e-Business: A Definitive Guide to Technology and Business Terms
by Botto, Francis
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"In a fast-moving technical and business environment like the Internet only exactitude can guarantee success. An 'almost correct' specification is a wrong specification. Make total accuracy
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e-Strategy, Pure & Simple: Connecting Your Internet Strategy to Your Business Strategy
by Robert, Michel
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Senior managers know that the Internet demands new business strategies. But for many of these executives, much about the Internet and e-commerce remains enigmatic. This important new book by
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e-commerce kompakt
by Bvhm, Andreas, Felt, Elisabeth
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e-commerce kompakt
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You CAN Take Credit Cards Online: How to Save Thousands in Online Credit Card Processing Costs
by Knowles, Michael
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You CAN Take Credit Cards Online: How to Save Thousands in Online Credit Card Processing Costs provides everything the aspiring Internet merchant needs to know about accepting credit cards o
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Hyperwars: Eleven Rules for Survival and Profit in the Era of Online Business
by Judson, Bruce
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Hyperwars: eleven Rules for Survival and Profit in the era of Online Business
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Wireless Data for the Enterprise
by Fridman, Boris
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A valuable reality check for the many claims about wireless, Wireless Data For The enterprise sorts out myth from fact, truth from exaggeration. This guide by George Faigen, Boris Fridman, a
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Going Wireless: Transform Your Business with Mobile Technology
by Easton, Jaclyn
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"PerfectBound e-book exclusive extra: Going e-book: A Roundtable. Going Wireless delivers the unexpected by showing how wireless is transforming every type of enterprise from micro-business
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Moving to E-Business: The Ultimate Practical Guide to Effective E-Business
by Willcocks, Leslie, Sauer, Christopher
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Moving to e-Business gets to the heart of the practicalities of competing in the new economy. Based on in-depth international research carried out at Templeton College, University of Oxford
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The Net Effect: A survival guide for companies in the internet era
by Lord, Richard
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The internet is not going away: it's here to stay. Managers at every level need to find out now what is happening and how they can harness business lessons on their own company's future succ
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Dot.Bomb: Surviving (and Thriving) in the Dot.Com Implosion
by Carton, Sean, Locke, Christopher
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Dot-Winners vs. Dot-Loserswhat works, what doesn't, and why!
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Digital Marketing
by Wind, Jerry, Wind, Yoram
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The first in a series of books from Wharton's prestigious SeI Center, managed by Professor Jerry Wind, this reference focuses on marketing strategies, methods, and cases used specifically fo
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The ebay Phenomenon: Business Secrets Behind the World's Hottest Internet Company
by Bunnell, David
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The ebay Phenomenon: Business Secrets Behind the World's Hottest Internet Company
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The Handbook of Online Marketing Research: Knowing Your Customer Using the Net
by Grossnickle, Joshua
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The Handbook of Online Marketing Research examines all the latest techniques and trends used to conduct online research, including how to leverage existing sources, online chat-based session
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The Emarketplace: Strategies for Success in B2b Ecommerce
by Raisch, Warren D., Milley, Don
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In this book MarchFIRST's Warren Raisch and William Kane, Jr., show readers exactly how to cash in on the e-commerce craze.
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The Seven Steps to Nirvana: Strategic Insights into eBusiness Transformation
by Sawhney, Mohanbir
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