Business, non-profit and government leaders who want leverage for improving their organizations' performance will find answers in True Success. Unlike most management books, Tru ...more on ebook "True Success..."

"As VP of marketing at online retailer Half.com, Mark Hughes didn't have a huge budget for advertising. Yet he helped drive the number of Half.com users from zero to eight million in just th ...more on ebook "Buzzmarketing: Get People to Talk a..."

Business Start Up Fees Internet Research Workbook is a workbook for finding licensing, regulations and fee information before starting a business. ...more on ebook "Business Start Up Fees Internet Res..."

"Purple Cow was the #1 bestselling marketing book on Amazon in 2003. Now in Free Prize Inside, Seth Godin is back with practical advice on how to put Purple Cow thinking to work inside your ...more on ebook "Free Prize Inside!: The Next Big Ma..."

In this book Jonathan Garner and his colleagues at Credit Suisse First Boston, argue that by 2014 the Chinese consumer will likely have displaced the US consumer as the engine of growth in t ...more on ebook "The Rise of the Chinese Consumer: T..."

Want to make a bad year better or turn a good year into a blockbuster? Stop leaking profits and discover the untapped gold mine that exists in your products.
The Art of Pricing is th ...more on ebook "The Art of Pricing..."

This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic ...more on ebook "Strategic Marketing Management: pla..."

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