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China, on the Ground
by Wallace, Ellen, G
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China, on the Ground is a seasoned reporter's personal notes on China today, in seven cities in one month (July), compared to the country as she saw it 19 years earlier. Special features: 7
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Sponsorship's Holy Grail
by Bednar, Raymond
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Who holds the upper hand when a company considers investing millions of dollars in a hot sponsorship property? All too often, sponsors find themselves considering what look like 'take it or
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The Canada-Vietnam Remittance Corridor: Lessons on Shifting from Informal to Formal Transfer Systems
by Hernandez-Coss, Raul
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"examining the experience of the Canada-Vietnam remittances corridor over the past several years, this title is a first step towards identifying the main features and pointing out some of th
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Development Challenges in the 1990s: Leading Policymakers Speak from Experience
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"The 1990s was a decade of historical significance with numerous and remarkable changes. It was also a time of considerable reforms that strengthened the policy framework in a large number o
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China: An Evaluation of World Bank Assistance
by Tidrick, Gene , Marvin
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"In the past quarter century, China has had one of the highest rates of sustained economic growth and poverty reduction in the world. But challenges of inequality and environmental degradati
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At the Frontlines of Development: Reflections from the World Bank
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"For 60 years the World Bank and the development community have been searching for the secret of prosperity. For both thinkers and doers, this has been an emotional rollercoaster of hope an
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Economic Growth in the 1990s: Learning from a Decade of Reform
by World Bank
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"This book is part of a larger effort undertaken by the World Bank to understand the development experience of the 1990s, an extraordinary eventful decade. each of the project's three volume
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CMO Leadership Strategies: Top Executives from ABC, Time Warner, and more on Creating & Delivering Successful Marketing Campaigns That Impact the Bott
by Aspatore Books Staff; aspatore.com
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Inside the Minds provides readers with proven business intelligence from C-Level executives (Chairman, CeO, CFO, CMO, Partner) from the world's most respected companies nationwide, rather th
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Return on Customer
by PEPPERS, DON, ROGERS, MARTHA
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"To remain competitive, you must figure out how to keep your customers longer, grow them into bigger customers, make them more profitable, and serve them more efficiently. And you want mor
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Successful Proposal Strategies for Small Businesses: Using Knowledge Management to Win Government, Private-Sector, and International Contracts
by Frey, Robert , S.
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Successful Proposal Strategies for Small Businesses: Using Knowledge Management to Win Government, Private-Sector, and International Contracts
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Catering Businesses- 250 Ways To Be In The Catering Business
by Frieda Carrol
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Catering Businesses- 250 Ways To Be In The Catering Business
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The U.S.-Mexico Remittance Corridor: Lessons on Shifting from Informal to Formal Transfer Systems
by Hernandez-Coss, Raul
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"examining the experience of the U.S.-Mexico remittances corridor over the last eight years, this title derives specific lessons that could be applicable to other remittance corridors when s
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Leisure Marketing: A Global Perspective
by Horner, Susan
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Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues
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E-Development: From Excitement to Effectiveness
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e-Development: From excitement to effectiveness
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The Business of Brands
by Miller, Jon, Muir, David
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This is not a 'how to' book about branding. Instead it outlines approaches that will increase the accountability of marketing spending and provide tools to support investment decisions.
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May I Have Your Attention, Please?: Build a Better Business by Telling Your True Story
by Hilicki, Chris
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What's a businessperson's biggest hidden asset? His or her own true story and authenticity
One's personal identity is the key to one's professional brand. In May I Have Your Attenti
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Praxishandbuch Produktmanagement - Grundlagen und Instrumente
by Matys, Erwin
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Praxishandbuch Produktmanagement - Grundlagen und Instrumente
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Billing and Collections Best Practices
by Bragg, Steven M.
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Billings and Collections Best Practices offers advice for implementing a plethora of best practices to greatly improve your company's level of efficiency in information reporting, inc
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Eventmarketing - Erlebnisstrategien für Marken
by Erber, Sigrun
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$47.74
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eventmarketing - erlebnisstrategien für Marken
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Telefonmarketing - Aktiver Kundendialog für mehr Gewinn
by Euler, Markus
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