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Home > Business & Economics > Marketing - Advertising/PR > Advertising & Promotion > Value-Added Selling
Value-Added Selling
by Reilly, Thomas P.
 
 
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Value-Added Selling
In a marketplace too often focused on price, Value-Added Selling provides sales professionals with a market-proven approach for selling customers on the inherent value of a product. Based on a value-selling model proven to work across industries and product lines, this step-by-step book explains how to define value in the client's terms, orient a pitch to fit the client's needs, and close the deal. It gives sales pros the tools and confidence they need to­­now and forever­­deemphasize price in the selling equation.


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Title of ebook: Value-Added Selling
ISBN: 9780071416832
parent-ISBN: 9780071408813
Publisher: McGraw-Hill
Internet download file size: 1646 kb
Published: 12-2002
Released online for download: 12-18-2002
Author of eBook: Reilly, Thomas P.
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