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Home > Business & Economics > Business Life > Leadership > e-Strategy, Pure & Simple: Connecting Your Internet Strategy to Your Business Strategy-eBook
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e-Strategy, Pure & Simple: Connecting Your Internet Strategy to Your Business Strategy
Robert, Michel
 
 
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Senior managers know that the Internet demands new business strategies. But for many of these executives, much about the Internet and e-commerce remains enigmatic. This important new book by strategy guru Michel Robert demystifies the Internet for executives and provides a comprehensive framework for developing Internet strategies that dovetail with an organization's overall business strategy.
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Title of ebook: e-Strategy, Pure & Simple: Connecting Your Internet Strategy to Your Business Strategy
ISBN: 9780071420822
Publisher: McGraw-Hill
Internet download file size: 1601 kb
Released online for download: 11-27-2002
Author of eBook: Robert, Michel
Joint Author: Racine, Bernard
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