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Home > Business & Economics > Economics > Leading Strategic Change: Breaking Through the Brain Barrier-eBook

Leading Strategic Change: Breaking Through the Brain Barrier

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Leading Strategic Change: Breaking Through the Brain Barrier

Of organizations that seek strategic change, 70% fail. In Leading Strategic Change,now in paperback, leading consultants J. Stewart Black and Hal B. Gregersen examine the core problem: organizations fail to change because individuals fail to change. Black and Gregersen identify the "brain barriers" that keep strategic change from success--failure to see, failure to move, and failure to finish--and offer a start-to-finish strategy for helping others change how they view their goals and the steps they must take to achieve them. This book systematically shows you how to implement the single change that makes all the others possible: redirecting individuals' ideas and expectations to be aligned with the new direction of the company.

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Title of ebook: Leading Strategic Change: Breaking Through the Brain Barrier
ISBN: 9780132044783
Publisher: Cisco Press
Internet download file size: 9394 kb
Pages: 224
Released online for download: 06-23-2003
Joint Author: Black, J. Stewart
Joint Author: Gregersen, Hal B.