Squeezed
What You Don't Know About Orange Juice
Contents
Preface.............................................................................xi
Acknowledgments.....................................................................xiii
Introduction........................................................................xvii
Abbreviations.......................................................................xxviii
Part I-The Growth of Florida's Orange Juice Industry
ONE The Seeds of Florida's Sunshine Tree...........................................3
TWO The Twentieth-Century Squeeze..................................................11
THREE The Power of Promotion.......................................................25
Part II-Developing Orange Juice Standards of Identity
FOUR Introducing the FDA Standard of Identity......................................31
FIVE Capturing the Interest of the Orange Juice Consumer...........................37
SIX Regulating Knowledge: The Case of Pasteurized Orange Juice.....................50
SEVEN Regulating Misleading Orange Juice Labeling..................................62
EIGHT R ... read full excerpt from Squeezed ebook
