Discover Your Customer’s Deepest Needs and Desires–and Have Fun Doing It!

The toughest part of innovation? Accurately predicting what customers want, need, and will pay for. Even if you ask them, they often can’t explain...and they’re notoriously bad at reacting to true innovation. Now, there’s a breakthrough solution: Innovation Games. Drawing on his innovation consulting experience at companies ranging from QUALCOMM to Progressive Insurance, Luke Hohmann has created twelve games that help you uncover your customer’s true, hidden needs and desires...and have fun while doing it!

You’ll learn what each game will accomplish, why it works, and how to play it with customers. Then, Hohmann shows how to integrate the results into your product development processes, helping you focus your efforts, reduce your costs, accelerate time to market, and deliver the right solutions, right from the start.

·        Uncover unspoken needs and breakthrough opportunities–and create more intimate, durable customer relationships

·        Clarify exactly how and when customers will use your product or service

·        Identify your most exciting, sellable features, and your best marketing messages

·        Discover what customers don’t like about your offerings

·        Deliver the right new features, and make better roadmap and strategy decisions

·        Understand where your offerings fit into your customer’s operations

·        Specify the key artifacts your product or service will create

·        Increase empathy for your customers’ experience within your organization

·        Learn how your customer defines success

·        Improve the effectiveness of your sales and service organizations

·        And much more...

Innovation Games will be indispensable for anyone who wants to drive more successful, customer-focused product development: product and R&D managers, CTOs and development leaders, marketers, and senior business executives alike.