Major Donors
Finding Big Gifts in Your Database and Online
Chapter One
Prospecting for Major Gifts
Pamela Gignac and Ken Wyman
"Set your sights that much higher and remember that to have
faith is to have wings, and to have wings is to be able to choose
both the time and manner of your arrival."
-Patrick Walker, Evening Standard,
London, England, March 21, 1994
INTRODUCTION
It is more important than ever to find out who our donors are, what their
interests might be, and to match those interests to our projects and institutional
goals. With the greater demand for funds and an increasingly competitive
search for funding, it is crucial that we do our homework: we must line
up the right person, in the right place, at the right time, with the right project.
Penelope Burk, president of Cygnus Applied Research, and leader in
the area of donor-centered revolut ... read full excerpt from Major Donors: Finding Big Gifts in Your Database and Online ebook
