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Home > Business & Economics > Entrepreneurship > The Golden Apple: How to Grow Opportunity and Harvest Success-eBook

The Golden Apple: How to Grow Opportunity and Harvest Success

Aaronson, Kathy

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"When Kathy Aaronson was eight years old, she set up a small roadside stand next to her family’s farm and began selling vegetables that weren’t up to supermarket standards (too small or too misshaped). Her entrepreneurial drive was sparked by a need to connect with people, and in the process of learning to sell successfully she learned about how to find and provide value to any type of customer. In The Golden Apple, Aaronson uses the lessons learned at her produce stand and applied later in executive sales to illustrate nine lessons that can help readers turn their careers and lives around. Using humor and practical, step-by-step guidance, this book will teach readers how to: get the attention of busy, distracted client prospects; how to do business confidently and well with anybody – even rude, crude client prospects; how to use stories to successfully sell products, services or ideas, and how to develop business relationships that will protect their careers in any economy. With the Golden Apple as their guide, readers will be confident they have the tools to make success easier than failure, in business and in life.

Kathy Aaronson, originally from New Hampshire, is the founder and CEO of the executive recruitment and sales training firm, The Sales Athlete, Inc., with offices in Los Angeles and New York City. A nationally recognized expert on executive sales, Kathy helps companies increase revenue and market share, and, for 30 years, assisting individuals in finding career happiness and wealth. "

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Title of ebook: The Golden Apple: How to Grow Opportunity and Harvest Success
ISBN: 9780470036938
Publisher: John Wiley & Sons, Inc.
Internet download file size: 4985 kb
Pages: 192
Released online for download: 04-20-2006
Author of eBook: Aaronson, Kathy

The Golden Apple

How to Grow Opportunity and Harvest Success

Chapter One

Finding Worth, Providing Value

My early years were spent in rural New Hampshire on a small farm that barely supported our family. Every evening we'd gather around the dining room table to enjoy a meal made primarily from the fruits and vegetables grown on our own soil. Not the best-looking produce-that was reserved for sale at market-but the fresh, perfectly edible fruits and vegetables that were bumpy and misshapen and considered nonsaleable. Our crooked carrots, oddly shaped tomatoes, and unevenly colored squash would become stews and soups-what in those days was called "poor people food" but today is prized as healthy, delicious comfort cuisine: "heirloom" vegetables fresh from the farm.

While mealtimes were lively, I was a lonely eight-year-old. There were no ... read full excerpt from The Golden Apple: How to Grow Opportunity and Harvest Success ebook