A guide to all the tricks salespeople need to turn "no" into "yes"!
Covert Persuasion synthesizes the latest research in the field of influence with the extensive experience of psychologist and public speaker Kevin Hogan to produce an unbeatable guide to the psychological tricks that win sales battles. Based on cutting-edge science, Hogan and James Speakman reveal dozens of previously unknown verbal and nonverbal tricks and tactics that will have customers saying "yes" before they even realize it. A salesperson fully aware of all the nonverbal and verbal cues and hints that lead a customer to a particular response will always have the upper hand. Covert Persuasion reveals more than ten keys to subtly elicit agreement from even the most stubborn customer.
Kevin Hogan (Minneapolis, MN) holds a doctorate in psychology and is a well-known speaker and corporate trainer. He is the author of 14 books and is frequently featured on television, radio, and in prominent magazines. James Speakman (Canton, OH) is a rising star in the field of professional speaking. A brilliant marketer and master salesperson, he teaches companies how to make more sales fast, without raising budgets.
