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Home > Crafts, Hobbies & Home > Cooking > Presenting Service: The Ultimate Guide for the Foodservice Professional

Presenting Service: The Ultimate Guide for the Foodservice Professional

by Kotschevar, Lendal H. / Luciani, Valentino
 
 
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Presenting Service: The Ultimate Guide for the Foodservice Professional
"A detailed approach to providing service in restaurants and foodservice operations

Service starts when a customer walks into a restaurant and doesn't end until he or she walks out. Presenting Service, Second Edition, is an up-to-date, hands-on guide for managers that presents the essential skills and know-how to direct a foodservice staff through a successful, completely enjoyable dining experience.

Packed with checklists, objectives, key terms, and chapter summaries and reviews, this Second Edition features a new chapter on bar and beverage service that includes coverage of specialty coffees as well as insightful cocktail and wine service advice for better serving and recommending alcoholic and nonalcoholic beverages to guests. Other valuable features of this revised edition include:

  • A new chapter on classic service styles, including the techniques of French, Russian, American, English, and Chinese dining
  • A new chapter on table etiquette that contains a historical perspective as well as thorough coverage of etiquette rules concerning special foods and various cultures, such as European, Chinese, Indian, and Middle Eastern dining
  • Customer Service and Foodservice Security boxes that identify tips and best practices for handling customer and security issues
  • A new appendix covering the duties of service workers that explains the responsibilities of the frontline staff, including the host, server, bus person, and bar server
"


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Title of ebook: Presenting Service: The Ultimate Guide for the Foodservice Professional
ISBN: 9780470073667
parent-ISBN: 9780471475781
Publisher: John Wiley & Sons, Inc.
Internet download file size: 5623 kb
Pages: 272
Published: 04-2006
Released online for download: 04-27-2006
Author of eBook: Kotschevar, Lendal H.
Author of eBook: Luciani, Valentino
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Presenting Service

The Ultimate Guide for the Foodservice Professional

Introduction

Excellent service is vital to the success of every foodservice operation. Many operations fail not because the food or atmosphere are inadequate, but because the service fails to please guests. The National Restaurant Association has reported that 49 percent of all customer complaints involve service, compared to 12 percent for food, 11 percent for atmosphere or environment, and 28 percent for other reasons.

Fifteen years ago, American selected restaurants based on the following, by rank: 1. Quality of service

2. Quality of food

3. Ambiance

4. Price and value relationship

5. Parking and accessibility

6. Various other factors

According to a 2005 report by the National Restaurant Association, restaurant selection has been redefined. Currently trends for choosing a dining facility are:

1. Cleanliness of the premises (sanitary standards)

2. Quality of service

3. Quality of food

4. Price and ... read full excerpt from Presenting Service: The Ultimate Guide for the Foodservice Professional ebook



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